Data/hora: 11/06/2024 12:29:13

Provedor de dados: | 31
País: | United States
Título: | Market Segmentation Practices of Retail Crop Input Firms
Autores: | Reimer,   Aaron; Downey,   W. Scott; Akridge,   Jay T.
Data: | 2009-02-15
Ano: | 2009
Palavras-chave: | Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Resumo: | The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: | Journal Article
Idioma: | Inglês
Identificador: | http://purl.umn.edu/53746
Relação: | International Food and Agribusiness Management Review&gt;Volume 12, Issue 1, 2009
Formato: | 34