Data/hora: 10/06/2024 12:04:50

Provedor de dados: | 31
País: | United States
Título: | Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process
Autores: | Holcomb,   Rodney B.; Kenkel,   Philip L.
Data: | 2010-03-22
Ano: | 2004
Palavras-chave: | Market entry strategies; “matrix” assessment; New generation cooperative; Strategic planning; Financial Economics; Marketing; Productivity Analysis.
Resumo: | To generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to evaluate various processing opportunities is a considerable undertaking and may require the expertise of university personnel, economic development specialists, and possibly professional consultants. Using an Oklahoma new generation cooperative case study, this paper outlines a market assessment process for value-added ventures.
Tipo: | Journal Article
Idioma: | Inglês

Identificador:

0738-8950

http://purl.umn.edu/59607

Relação: | Journal of Agribusiness&gt;Volume 22, Number 1, Spring 2004
Formato: | 15