Data/hora: 10/06/2024 17:22:53

Provedor de dados: | 31
País: | United States
Título: | Modeling consumer's perception of orange juice
Autores: | Gao,   Xiaoming; Lee,   Jonq-Ying.
Data: | 2009-08-18
Ano: | 1992
Palavras-chave: | Orange juice; Advertising recall; Multiple indicator and multiple cause model; Demand and Price Analysis.
Resumo: | A multiple indicator and multiple cause model with dichotomous indicators was used to study consumer's perception toward orange juice.  Results indicate that recalls of orange juice advertising messages by the respondent had a positive impact on his/her perception toward orange juice.  Results also suggest that selected socioeconomic variables were important determinants of consumer perception.
Tipo: | Report
Idioma: | Inglês
Identificador: | http://purl.umn.edu/52724

Relação:

Florida Department of Citrus&gt;Research Papers 2005 and Before

Research Papers

1992-3

Formato: | 16