Data/hora: 10/06/2024 17:46:23

Provedor de dados: 	31	
País: 	United States	
Título: 	ADVERTISING AND RETAIL PROMOTION OF WASHINGTON APPLES: A STRUCTURAL LATENT VARIABLE APPROACH TO PROMOTION EVALUATION	
Autores: 	Richards,   Timothy J.; Gao,   Xiaoming; Patterson,   Paul M.	
Data: 	2003-01-29	
Ano: 	1999	
Palavras-chave: 	Commodity promotion; Demand system; DYMIMIC; Fresh fruit; Kalman filter; LA/AIDS; Latent variables; Marketing.	
Resumo: 	"Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes.  However, both knowledge and tastes are unobservable, or latent, variables influencing demand.  This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables.  Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series.  The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption.	
Tipo: 	Journal Article	
Idioma: 	Inglês	
Identificador: 	6870

http://purl.umn.edu/15132	
Editor: 	AgEcon Search	
Relação: 	Journal of Agricultural and Applied Economics&gt;Volume 31, Number 01, April 1999	
Formato: 	14

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