Data/hora: 20/05/2024 16:32:51

Provedor de dados: | 31
País: | United States
Título: | A LOCATIONAL ANALYSIS OF LANDSCAPE PLANT RETAIL OUTLETS IN GEORGIA
Autores: | McClellan,   Chandler; Turner,   Steven C.; Gunter,   Lewell F.; Stegelin,   Forrest E.
Data: | 2004-01-16
Ano: | 2004
Palavras-chave: | Marketing.
Resumo: | GIS is an emerging marketing tool.  This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools.  Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns.  This allows retailers to make store location decisions by identifying underserved markets.
Tipo: | Conference Paper or Presentation
Idioma: | Inglês

Identificador:

12377

http://purl.umn.edu/34642

Editor: | AgEcon Search

Relação:

Southern Agricultural Economics Association&gt;2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma

Selected Paper

Formato:

19

application/pdf