Data/hora: 03/06/2024 04:45:52

Provedor de dados: | 65
País: | Brazil
Título: | Perception of performance and importance to consumers agro-industry of family companies in the northern region of Rio Grande do Sul state
Autores: | Breitenbach,Raquel; Bündchen,Andréa; Brandão,Janaína Balk; Caires,Leonardo Marques.
Data: | 2017-01-01
Ano: | 2017
Palavras-chave: | Agro-industries family; Importance-performance matrix; Competitiveness; Strategic orientation; Strategic positioning; Northern Rio Grande do Sul.
Resumo: | ABSTRACT: The aim of this study was to identify the strategic direction of agroprocessing enterprises and the level of compliance with consumer requirements, as well as the position of agro-industry enterprises in relation to their primary competitors. To this end, a survey was performed, which included nine family agro-industry enterprises from the Northern region of Rio Grande do Sul (RS) and their respective buyers. For this research, the Importance-Performance Matrix methodology described by SLACK (2002) was used. The strategy of the analyzed agro-industry enterprises relies on differentiation, presenting most of the items studied in accordance with consumers’ demands. Consequently, they are not at a disadvantage to their competitors in most criteria that consumers consider fundamental at the time of purchase.
Tipo: | Info:eu-repo/semantics/article
Idioma: | Inglês
Identificador: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782017000500931
Editor: | Universidade Federal de Santa Maria
Relação: | 10.1590/0103-8478cr20151399
Formato: | text/html
Fonte: | Ciência Rural  v.47 n.5 2017
Fonte: | info:eu-repo/semantics/openAccess