| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Advertising and Retail Promotion of Washington Apples: A Structural Latent Variable Approach to Promotion Evaluation
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| Autores: |
Richards, Timothy J.
Gao, Xiaoming
Patterson, Paul M.
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| Data: |
2005-08-19
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| Ano: |
1998
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| Palavras-chave: |
Commodity promotion
Demand system
DYMIMIC
Fresh fruit
Kalman filter
LA/AIDS
Latent variables
Marketing
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| Resumo: |
"Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables. Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series. The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption.
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| Tipo: |
Working or Discussion Paper
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| Idioma: |
Inglês
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| Identificador: |
17307
http://purl.umn.edu/28547
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| Editor: |
AgEcon Search
|
| Relação: |
Arizona State University>Morrison School of Agribusiness and Resource Management>Working papers
Working Paper MSABR 98-5
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| Formato: |
36
application/pdf
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