| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
MODELING COUPON VALUES FOR READY-TO-EAT BREAKFAST CEREALS
|
| Autores: |
Price, Gregory K.
Connor, John M.
Fulton, Joan R.
|
| Data: |
1999-05-10
|
| Ano: |
1999
|
| Palavras-chave: |
Coupons
Ready-to-eat breakfast cereals
Panel data model
Consumer/Household Economics
Research Methods/ Statistical Methods
|
| Resumo: |
A theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon redemptions, and firm and product type indicators.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
1278
http://purl.umn.edu/21553
|
| Editor: |
AgEcon Search
|
| Relação: |
American Agricultural Economics Association>1999 Annual meeting, August 8-11, Nashville, TN
Selected Paper
|
| Formato: |
14
application/pdf
|
