Registro completo |
Provedor de dados: |
AgEcon
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País: |
United States
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Título: |
Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach
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Autores: |
Evans, Jason R.
D'Souza, Gerard E.
Collins, Alan R.
Brown, Cheryl
Sperow, Mark
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Data: |
2011-11-11
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Ano: |
2011
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Palavras-chave: |
Appalachia
Becker-DeGroot-Marschack
Beef
Experimental auction
Grass-fed
Agribusiness
Consumer/Household Economics
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Livestock Production/Industries
Production Economics
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Resumo: |
The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that these products embody observed, experiential, nutritional, and process attributes that may appeal to a large consumer base. An in-store variant of the Becker-DeGroot-Marschack experimental auction mechanism was employed in the region to determine consumer preferences and willingness to pay. A majority of respondents preferred the grass-fed product over conventional grain-fed samples and were willing to pay a price premium to obtain it. Preferences for grass-fed were rooted largely in the associated superior nutritional content and core observed attributes.
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Tipo: |
Journal Article
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Idioma: |
Inglês
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Identificador: |
http://purl.umn.edu/117774
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Relação: |
Agricultural and Resource Economics Review> Volume 40, Number 2, August 2011
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Formato: |
18
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