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	Provedor de dados AgEcon (26) Ciencia e Investigación Agraria (2) Chilean J. Agric. Res. (1) Rev. Econ. Sociol. Rural (1) Electron. J. Biotechnol. (1) Autor Akridge, Jay T. (3) Denegri,Marianela (2) Reimer, Aaron (2) Schnettler,Berta (2) Sepúlveda,José (2) Thilmany, Dawn D. (2) Agbola, Frank W. (1) Alexander, Corinne E. (1) Andam, Kwaw S. (1) Anders, Sven M. (1) Annunziata, Azzurra (1) Avila,Richard (1) Baldwin, Elizabeth A. (1) Beltratti, Andrea (1) Bent, Martin J.M. (1) Bielik, Peter (1) Boehlje, Michael (1) Bortolotti, Bernardo (1) Briz, Julian (1) Caccavaio, Marianna (1) Mais... Palavra-chave Market segmentation (31) Marketing (12) Consumer/Household Economics (10) Food Consumption/Nutrition/Food Safety (7) Agribusiness (5) Cluster analysis (4) Demand and Price Analysis (4) Institutional and Behavioral Economics (3) International Relations/Trade (3) Q13 (3) Agricultural and Food Policy (2) Conjoint analysis (2) Consumer preference (2) Crop Production/Industries (2) Crop inputs (2) Distribution channel (2) Industrial Organization (2) Research Methods/ Statistical Methods (2) Retailer (2) Target marketing (2) Mais... Tipo do documento Journal Article (10) Conference Paper or Presentation (9) Journal article (4) Working or Discussion Paper (3) Report (2) Article (1) Info:eu-repo/semantics/article (1) Presentation (1) Mais... Ano 2021 (1) 2011 (3) 2010 (3) 2009 (6) 2008 (3) 2007 (2) 2006 (4) 2005 (3) 2003 (1) 2002 (1) 2001 (1) 2000 (1) 1999 (1) 1998 (1) Mais... País United States (26) Chile (4) Brazil (1) Idioma Inglês (28) Espanhol (2) Alemão (1)		Registro completo Provedor de dados:  AgEcon País:  United States Título:  Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market Autores:  Onyango, Benjamin M. Rimal, Arbindra Miljkovic, Dragan Hallman, William K. Data:  2009-01-16 Ano:  2009 Palavras-chave:  Avian Influenza Market segmentation Poultry industry Agribusiness Consumer/Household Economics Food Consumption/Nutrition/Food Safety Resumo:  This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions. Tipo:  Conference Paper or Presentation Idioma:  Inglês Identificador:  http://purl.umn.edu/46743 Relação:  Southern Agricultural Economics Association>2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia Formato:  16 Fechar

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