| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
ADVERTISING AND RETAIL PROMOTION OF WASHINGTON APPLES: A STRUCTURAL LATENT VARIABLE APPROACH TO PROMOTION EVALUATION
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| Autores: |
Richards, Timothy J.
Gao, Xiaoming
Patterson, Paul M.
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| Data: |
2003-01-29
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| Ano: |
1999
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| Palavras-chave: |
Commodity promotion
Demand system
DYMIMIC
Fresh fruit
Kalman filter
LA/AIDS
Latent variables
Marketing
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| Resumo: |
"Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit demand that treats promotion and other socioeconomic variables as "causal" variables influencing these latent variables. Estimating this state-space model using a Kalman filter approach provides estimates of both the system parameters and a latent variable series. The results show that these latent effects contribute positively to apple and other fruit consumption, while reducing banana consumption.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
6870
http://purl.umn.edu/15132
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| Editor: |
AgEcon Search
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| Relação: |
Journal of Agricultural and Applied Economics>Volume 31, Number 01, April 1999
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| Formato: |
14
application/pdf
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