| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey
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| Autores: |
Hu, Wuyang
Woods, Timothy A.
Bastin, Sandra
Cox, Linda J.
You, Wen
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| Data: |
2011-05-19
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| Ano: |
2011
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| Palavras-chave: |
Blueberry
Payment card contingent valuation
Value-added
Willingness to pay
Food Consumption/Nutrition/Food Safety
Marketing
D12
Q13
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| Resumo: |
This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of willingness to pay factors. Results show consumer socio-economic characteristics are important determinants but play different roles depending on the products. Information on health benefits may also be important. However, it is found that outside information or consumer self-stated awareness of blueberries’ health benefits have different impacts. These impacts may function as substitutes rather than complements to each other.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/104617
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| Relação: |
Journal of Agricultural and Applied Economics>Volume 43, Number 02, May 2011
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| Formato: |
16
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