| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
AN ANALYSIS OF FACTORS ASSOCIATED WITH CONSUMERS' USE OF GROCERY COUPONS
|
| Autores: |
Goodwin, Barry K.
|
| Data: |
2003-12-19
|
| Ano: |
1992
|
| Palavras-chave: |
Consumer/Household Economics
Marketing
|
| Resumo: |
A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit model are used to assess the influence of several economic and demographic variables on consumers' use of grocery coupons. Specific factors considered include income, age, household size, race, education, shopping practices, and size and composition of grocery transactions. The analysis includes a combination of scanner and survey data collected from 1,047 consumers. Results confirm strong effects for household size, race, shopping practices, and size and composition of grocery transactions.
|
| Tipo: |
Journal Article
|
| Idioma: |
Inglês
|
| Identificador: |
11523
http://purl.umn.edu/30728
|
| Editor: |
AgEcon Search
|
| Relação: |
Journal of Agricultural and Resource Economics>Volume 17, Number 01, July 1992
|
| Formato: |
11
application/pdf
|
|
