Registro completo |
Provedor de dados: |
AgEcon
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País: |
United States
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Título: |
A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS
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Autores: |
Eastwood, David B.
Gray, Morgan D.
Brooker, John R.
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Data: |
2002-08-09
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Ano: |
1992
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Palavras-chave: |
Marketing
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Resumo: |
In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.
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Tipo: |
Journal Article
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Idioma: |
Inglês
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Identificador: |
5392
http://purl.umn.edu/27543
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Editor: |
AgEcon Search
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Relação: |
Journal of Food Distribution Research>Volume 23, Number 2, June 1992
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Formato: |
10
application/pdf
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