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Provedor de dados:  AgEcon
País:  United States
Título:  Analysis of Country of Origin Labeling for Food Products in Taiwan Using Auction Experiment with Tasting
Autores:  Chern, Wen S.
Lin, Huei-Ching
Data:  2011-04-27
Ano:  2011
Palavras-chave:  Auction Experiment
Country of Origin Labeling
Tobit
Willingness to Pay
Bid Premium
Taiwan
China
Vietnam
Tea
Plum
Import
Food
Agribusiness
Agricultural and Food Policy
Consumer/Household Economics
Food Consumption/Nutrition/Food Safety
Health Economics and Policy
Research Methods/ Statistical Methods
Q13
D12.
Resumo:  This study attempts to evaluate the economic benefits of the country of origin labeling (COOL) in Taiwan. A Vickrey second-price sealed-bid auction was conducted to estimate the consumer’s willingness to pay for Taiwan products vs. those from China and Vietnam. Our experiment was designed to investigate the impacts of product tasting on bidding behavior. The regression results show that tasting raised bids for Taiwan and China teas, but lowered bids for Vietnam tea. The econometric results show very high premiums for Taiwan products. Taiwanese consumers and food producers stand to benefit greatly with COOL.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/103219
Relação:  Agricultural and Applied Economics Association>2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
Formato:  35
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