| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
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| Título: |
CONSUMER AND FOOD INDUSTRY ACCEPTANCE OF A NEW GREEN BEAN
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| Autores: |
Brooker, John R.
Eastwood, David B.
|
| Data: |
2002-08-09
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| Ano: |
1992
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| Palavras-chave: |
Consumer/Household Economics
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| Resumo: |
The perceptions of food shoppers, produce managers in supermarkets, and wholesale produce buyers were examined with respect to acceptance of a fresh green bean that is slightly darker in color than the current leading cultivar. In-store interviews with shoppers revealed that retail shoppers are not biased for or against the darker color bean. The produce department managers and wholesale buyers indicated a willingness to handle the darker bean if shown evidence that consumers would purchase them. Analysis of variance was used to search for an acceptability or preference pattern associated with various socioeconomic factors.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
5374
http://purl.umn.edu/27190
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| Editor: |
AgEcon Search
|
| Relação: |
Journal of Food Distribution Research>Volume 23, Number 1, February 1992
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| Formato: |
10
application/pdf
|
