Consulta: subjectFacets:"Market segmentation"
Registros recuperados: 31
Data/hora: 11/06/2024 02:11:25

Can owners afford humanitarian donations in agbiotech - The case of genetically engineered eggplant in India
Provedor de dados: 69
Autores: Kolady,Deepthi; Lesser,William.
Are humanitarian donations in agbiotech economically feasible for the donor? We address this question by conducting an ex ante analysis of genetically engineered (GE) eggplant in India. Our analysis indicates that it is economically viable for a firm to donate the technology for poor farmers&amp;#8217; use by restricting use to open pollinated varieties while selling hybrid verities. By extension, this means of segmenting markets would likely apply in cases where different levels of production technologies are used based on access to market, irrigation, and credit, at least for perishable crops.
Tipo: Journal article
Palavras-chave: Bt eggplant; Market segmentation; Public-private partnership.
Ano: 2008
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582008000200002

Übermäßige Werbung und Marktsegmentierung durch staatliche Förderung der Regionalvermarktung: Eine theoretische Analyse
Provedor de dados: 31
Autores: Herrmann,   Roland; Anders,   Sven M.; Thompson,   Stanley R.
The protection of the regional origin of foods is a major part of the food-quality policy in the EU. It is the objective of this article to analyze economic effects of such policy instruments. Two different types of policy are distinguished which are both designed to promote regional products. First, generic promotion of a homogeneous commodity at the national and/or regional level in the spirit of NERLOVE and WAUGH is investigated. This instrument aims at shifting the demand for the advertised commodity outward. We derive theoretically that excessive advertising does exist if several promotion activities at different regional levels exist at one time. It would be more cost-effective due to product substitutability to move from separate strategies at the...
Tipo: Journal Article
Palavras-chave: Country-of-origin labelling; Regional-origin labelling; Excessive advertising; Generic promotion; Market segmentation; Marketing.
Ano: 2005
URL: http://purl.umn.edu/97214

Market Segmentation Practices of Retail Crop Input Firms
Provedor de dados: 31
Autores: Reimer,   Aaron; Downey,   W. Scott; Akridge,   Jay T.
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: Journal Article
Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Ano: 2009
URL: http://purl.umn.edu/53746

ECONOMIC ISSUES IN AGRICULTURAL BIOTECHNOLOGY
Provedor de dados: 31
Autores: Shoemaker,   Robbin A.; Harwood,   Joy L.; Day-Rubenstein,   Kelly A.; Dunahay,   Terry; Heisey,   Paul W.; Hoffman,   Linwood A.; Klotz-Ingram,   Cassandra; Lin,   William W.; Mitchell,   Lorraine; McBride,   William D.; Fernandez-Cornejo,   Jorge.
Agricultural biotechnology has been advancing very rapidly, and while it presents many promises, it also poses as many questions. Many dimensions to agricultural biotechnology need to be considered to adequately inform public policy. Policy is made more difficult by the fact that agricultural biotechnology encompasses many policy issues addressed in very different ways. We have identified several key areas — agricultural research policy, industry structure, production and marketing, consumer issues, and future world food demand — where agricultural biotechnology is dramatically affecting the public policy agenda. This report focuses on the economic aspects of these issues and addresses some current and timely issues as well as longer term issues.
Tipo: Report
Palavras-chave: Biotechnology; Economics; Adoption; Patents; Research policy; Markets; Market segmentation; Identity preservation; Research and Development/Tech Change/Emerging Technologies.
Ano: 2001
URL: http://purl.umn.edu/33735

Towards to the future success in the European markets: Highly innovative food products from Slovakia
Provedor de dados: 31
Autores: Horska,   Elena; Bielik,   Peter.
Internationalisation and international linkages between producers, marketing partners and customers in various geographical areas has become an everyday reality for contemporary firms. The core area of this paper includes the process of internationalization of the small and medium enterprises and the role of the trends at the food market, particularly those which may be a potential stimulator for the internationalisation process and the most efficient way to segment markets. The study represents a qualitative process- based research. The strategy of the study is descriptive and explorative. Interviews, questionnaires, panel discussions and analysis of documents form the basis for the research material. The main emphasis is on 7 small and medium enterprises...
Tipo: Conference Paper or Presentation
Palavras-chave: Innovative product; Market segmentation; Internationalisation; Healthy food products; Agribusiness; International Relations/Trade.
Ano: 2006
URL: http://purl.umn.edu/10054

A wine market and marketing analysis of Wine Specialities from the Tokaj-Hegyalja Wine District
Provedor de dados: 31
Autores: Szakal,   Zoltan.
Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing strategy, one needs market information that adequately shows the current situation and trends. During my research, I carried out segmentation for Tokaj Wine Specialities consumers and illustrated the correlations with statistical methods. My research covered the North-Alföld Region and Budapest. I performed a reliability test on the research databases and demonstrated that the areal data set can be integrated. My hypotheses findings also constitute new research.
Tipo: Journal Article
Palavras-chave: Wine marketing; Dessert wine market; Market segmentation; Consumer behaviour; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods.
Ano: 2009
URL: http://purl.umn.edu/49195

Market Delineation and Price Leadership in the World Wheat Market: A Cointegration Analysis
Provedor de dados: 31
Autores: Ghoshray,   Atanu.
Wheat types may be classified according to strength, a baking characteristic. Since the demand for wheat is derived demand, the baking characteristic is directly related to end use. Accordingly, the wheat classes that are used in this study are divided into sub-groups according to strength, that is, strong, medium, and weak wheats. Time-series methods are employed to determine how the different classes of wheats are related within each sub-group. The different wheats under the different sub-groups are found to be substitutes to various degrees, but form a robust cointegrating relationship, implying that the wheat prices in these markets are bound together by a long-term equilibrium relationship. Within each of the sub-groups, the U.S. wheats were found to...
Tipo: Journal Article
Palavras-chave: Cointegration; Wheat; Price leadership; Market segmentation; International Relations/Trade.
Ano: 2006
URL: http://purl.umn.edu/10209

Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas
Provedor de dados: 31
Autores: Jung,   Sangnyeol; Lyford,   Conrad P.
This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
Tipo: Conference Paper or Presentation
Palavras-chave: Cotton economics; Market segmentation; Needs assessment; West Texas cotton; Marketing; Q130; M310.
Ano: 2007
URL: http://purl.umn.edu/34989

Using Market Segmentation to Assess Consumers' Acceptance of Organic Eggs in Taiwan
Provedor de dados: 31
Autores: Huang,   Wan-Tran; Chien,   Chun-Yu.
The needs of the organic eggs are increasing; therefore, the farmers of chicken-egg (FCE) provide the best eggs to their consumers to satisfy their needs and wants.  Because the FCE cannot satisfy every consumer’ needs, FCE has to focus on some specific groups to satisfy their needs and wants.   This paper is to clarify the segmentation of the customers in middle Taiwan and build the empirical model via Cluster Analysis.  The 460 samples are taken randomly without some adjustment, but only 341 samples are used.  As the results, this paper gets the segmentations of product oriented, economic oriented, and production oriented, and which would be the target markets that the FCE should focus on.
Tipo: Conference Paper or Presentation
Palavras-chave: Organic eggs; Cluster analysis; Market segmentation; Product Position; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006
URL: http://purl.umn.edu/7739

Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView
Provedor de dados: 31
Autores: Martens,   Bobby J.; Akridge,   Jay T.
This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.
Tipo: Journal Article
Palavras-chave: Customer relationship management; Technology implementation; Market segmentation; Marketing strategy; Agricultural Finance.
Ano: 2006
URL: http://purl.umn.edu/8201

Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market
Provedor de dados: 31
Autores: Onyango,   Benjamin M.; Rimal,   Arbindra; Miljkovic,   Dragan; Hallman,   William K.
This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions.
Tipo: Conference Paper or Presentation
Palavras-chave: Avian Influenza; Market segmentation; Poultry industry; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2009
URL: http://purl.umn.edu/46743

TARGETABLE MARKET SEGMENTS FOR NATURAL PORK PRODUCTS
Provedor de dados: 31
Autores: Grannis,   Jennifer L.; Thilmany,   Dawn D.
A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops.  High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely to purchase natural pork products.
Tipo: Conference Paper or Presentation
Palavras-chave: Willingness to pay; Market segmentation; Consumer/Household Economics; Livestock Production/Industries.
Ano: 1999
URL: http://purl.umn.edu/21593

Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics
Provedor de dados: 31
Autores: Gao,   Zhifeng; House,   Lisa; Gmitter,   Fred G., Jr.; Valim,   M. Filomena; Plotto,   Anne; Baldwin,   Elizabeth A.
www.ifama.org
Tipo: Journal Article
Palavras-chave: Fresh citrus; Consumer preference; Attitude; Cluster analysis; Market segmentation; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Q13.
Ano: 2011
URL: http://purl.umn.edu/100769

Estudio de las preferencias de consumidores y distribuidores especializados respecto del producto ecologico
Provedor de dados: 31
Autores: Sanchez Garcia,   Mercedes; Sanjuan,   Ana Isabel; Gil Roig,   Jose Maria; Gracia,   Azucena; Soler,   Francisco.
RESUMEN: La creciente preocupación por la seguridad alimentaria y la mayor sensibilidad al deterioro medioambiental pueden favorecer la expansión de los productos ecológicos. No obstante, el consumo de este tipo de productos no ha crecido al mismo ritmo que la producción. El diferencial de precios respecto de los productos convencionales, los deficientes canales de distribución, y su desconocimiento parecen estar en la raíz del problema. El objetivo de este trabajo se centra en estudiar en profundidad estas limitaciones. Con este fin, se han realizado dos entrevistas, en Pamplona, a los miembros de la cadena agroalimentaria básicos para el posible desarrollo de dicho mercado: consumidores y distribuidores. El primer colectivo se ha segmentado en función de...
Tipo: Journal Article
Palavras-chave: Organic food products; Market segmentation; Consumers; Distributors; Conjoint analysis; Consumer/Household Economics; Q13; R32.
Ano: 2002
URL: http://purl.umn.edu/28765

Supermarket Selection by Singles in the Midwest
Provedor de dados: 31
Autores: Larson,   Ronald B.; Steinhofer,   Kelley.
This study focused on the attributes singles aged 25 to 39 want in stores.  Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits.  Most of their preferences were similar to national averages.  However, some common preconceptions were not supported.
Tipo: Conference Paper or Presentation
Palavras-chave: Supermarket customers; Market segmentation; Consumer/Household Economics.
Ano: 2005
URL: http://purl.umn.edu/19429

Identificación de segmentos de mercado y preferencias hacia dos variedades de durazno fresco: una aproximación mediante evaluación in situ en una frutería de Santiago, Chile
Provedor de dados: 31
Autores: Mora,   Marcos; Contador,   Loreto; Infante,   Rodrigo; Rubio,   Pia; Espinoza,   Jacqueline; Schnettler,   Berta.
Published by Asociación de Economistas Agrarios de Chile
Tipo: Journal Article
Palavras-chave: Conjoint analysis; Market segmentation; Consumer preference; Willingness to pay; Peach; Fresh fruit; Consumer/Household Economics; Marketing.
Ano: 2010
URL: http://purl.umn.edu/104412

What Are the Economic Welfare Effects of Local Food Marketing? Exploring Impacts with the Case of Colorado Apples
Provedor de dados: 31
Autores: Hu,   Wenjing; Onozaka,   Yuko; Thilmany,   Dawn D.
This paper explores the welfare changes as a result of changes in prices and quantities of Colorado labeled apples relative to domestically produced apples, using equilibrium displacement model with two-regions: Colorado State and the rest of the United States. The results showed that in the short run producers would lose $300, while in the long run producers would increase supply to capture $263,000 in increased surplus.
Tipo: Conference Paper or Presentation
Palavras-chave: Local food marketing; Marketing channel; Market segmentation; Equilibrium displacement model; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Industrial Organization; Institutional and Behavioral Economics; Marketing.
Ano: 2011
URL: http://purl.umn.edu/103500

Agricultural Input Market Segments: Who Is Buying What?
Provedor de dados: 31
Autores: Alexander,   Corinne E.; Wilson,   Christine A.; Foley,   Daniel H.
For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.
Tipo: Journal Article
Palavras-chave: Cluster analysis; Input suppliers; Market segmentation; Multinomial logit; Marketing; Research Methods/ Statistical Methods.
Ano: 2005
URL: http://purl.umn.edu/59673

Italian Consumer Attitudes Toward Products for Well-being: The Functional Foods Market
Provedor de dados: 31
Autores: Annunziata,   Azzurra; Vecchio,   Riccardo.
www.ifama.org
Tipo: Journal Article
Palavras-chave: Functional foods; Italian consumers; Market segmentation; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2010
URL: http://purl.umn.edu/93349

NORTH AMERICAN AGRICULTURAL MARKET INTEGRATION AND ITS IMPACT ON THE FOOD AND FIBER SYSTEM
Provedor de dados: 31
Autores: Vollrath,   Thomas L.
Economic change and market dynamics have fundamentally altered the structure and performance of agricultural markets in the United States, Canada, and Mexico within the last 25 years. Many factors have helped shape the current North American food and fiber system, including technological change, domestic farm policies, international trade agreements, and the economic forces of supply and demand. Ratification of NAFTA, for example, helped integrate the North American market, sparking a surge in trade and investment among the United States, Canada, and Mexico. In recent years, efforts to further integrate the continental market seem to have slowed. Broadening the scope of NAFTA to include institutional reforms that lead to a more unified system of commercial...
Tipo: Report
Palavras-chave: Agriculture; Market integration; Market segmentation; Law of one price; Price transmission; Elasticities; Exchange-rate pass-through; Market efficiency; Bilateral trade intensity; Regional trade agreements; NAFTA; CUSTA; Trade policy; WTO; GATT; Industrial Organization; International Relations/Trade; Marketing.
Ano: 2003
URL: http://purl.umn.edu/33639

Demand for Organic Milk Products in Portugal
Provedor de dados: 31
Autores: Rosa,   Rui; Briz,   Julian; Mili,   Samir.
Milk consumption patterns are changing in Portugal. Factors like convenience, quality and safety increasingly constitute the basis for the Portuguese consumer purchasing decision. Demand for organic milk products (OMP) is emerging while most of these products are supplied by foreign companies. This study explores the demand for OMP in Portugal using both direct market observation and multivariate methods, in particular factor and cluster analysis. It appears that there are specific emerging segments preferring OMP, as they are increasingly concerned by health attributes and environmental protection.
Tipo: Conference Paper or Presentation
Palavras-chave: Organic milk consumption; Market segmentation; Portugal; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008
URL: http://purl.umn.edu/44330

Research on the Marketing of Rural Tourism on the Basis of Market Segmentation
Provedor de dados: 31
Autores: Xiao,   Xiao.
With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation, rural tourism in China is facing many problems. the rural tourists will be classified based on the market segmentation in this article, and then put forward four aspects from me use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy. The aim is to offer advices and suggestions to the sustainable development of the rural tourism.
Tipo: Article
Palavras-chave: Rural tourism; Market segmentation; The region characteristics; Network marketing; China; Agribusiness.
Ano: 2011
URL: http://purl.umn.edu/121271

WELFARE EFFECTS OF ECO-LABEL PROLIFERATION: TOO MUCH OF A GOOD THING?
Provedor de dados: 31
Autores: Lohr,   Luanne.
Given that existing food eco-labels are still not well defined in consumers' experience, there is potential for new labels to generate more confusion.  Consumers incur fixed costs to learn about a label's meaning.  Market shares for existing certifications may be eroded by perceptions that new products are good substitutes for them.  The eco-label certifier must respond with information that reduces these costs or lose consumer and producer confidence in the label.  Using a model of spatial competition in attribute space, the effect of search costs and educational expenditures on market share and price for competing certifiers is simulated.  The results show that educational spending and/or improvements in efficiency of educational spending increase market...
Tipo: Working or Discussion Paper
Palavras-chave: Eco-labeling; Market segmentation; Organic agriculture; Product differentiation; Search costs; Simulation; Spatial competition; Environmental Economics and Policy; Marketing.
Ano: 1998
URL: http://purl.umn.edu/16642

Stock Prices in a Speculative Market: The Chinese Split-Share Reform
Provedor de dados: 31
Autores: Beltratti,   Andrea; Caccavaio,   Marianna; Bortolotti,   Bernardo.
In 2005-2006 China reformed its stock market by eliminating non-tradable shares. The regulator set general guidelines and then assigned responsibility for implementation to each company. We derive relations that should have been followed by the prices of stocks and exploit a company-level data set to compare the actual and the theoretical price reactions. We find evidence for abnormal returns both before the beginning of the reform and during the reform. Cross-sectionally, abnormal returns are associated mainly with turnover and compensation. This shows that in a speculative market, investors do not properly react to unambiguous corporate actions.
Tipo: Working or Discussion Paper
Palavras-chave: Speculation; Chinese Stock Market; Market segmentation; Event study; Market Efficiency; Financial Economics; G14; N25.
Ano: 2009
URL: http://purl.umn.edu/50364

Consulting the stakeholders on pro-poor market segmentation of maize seed in Africa
Provedor de dados: 31
Autores: De Groote,   Hugo; Andam,   Kwaw S.; Hall,   Mike; Munyua,   Bernard Gathigi; Ngigi,   Obadiah; Spielman,   David J.
Paper accepted for presentation at the 27th Conference of the International Association of Agricultural Economists (IAAE), Beijing China, August 16-22, 2009,  (Ref 690)
Tipo: Conference Paper or Presentation
Palavras-chave: Maize; Market segmentation; Seed; Agricultural and Food Policy; Crop Production/Industries; International Development.
Ano: 2009
URL: http://purl.umn.edu/51753

MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS
Provedor de dados: 31
Autores: Reimer,   Aaron; Akridge,   Jay T.; Boehlje,   Michael; Gray,   Allan W.
While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural...
Tipo: Working or Discussion Paper
Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing.
Ano: 2007
URL: http://purl.umn.edu/6713

Factors Influencing The Demand For Chickpea In India: Implications For Marketing And Promotion In The Indian Chickpea Market
Provedor de dados: 31
Autores: Agbola,   Frank W.; Bent,   Martin J.M.; Kelley,   Timothy G.; Rao,   P. Parthasarathy.
The Indian Sub-Continent (ISC) is the largest pulse producing and consuming region in the world. Australian scientists, producers, processors and exporters require detailed information about these markets. One study of these markets aims to describe the Indian chickpea market and to quantify the value of quality traits in the market using statistical analysis. This paper describes the Indian chickpea market and reports the results of about forty interviews with wholesalers, retailers, processors, brokers and commission agents which were conducted in eight key Indian markets in May and August 1999. A subsequent paper will present the results of an econometric analysis, which attaches values to the product traits of samples taken at the time of the...
Tipo: Presentation
Palavras-chave: India; Chickpea; Market segmentation; Market survey; Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 2000
URL: http://purl.umn.edu/123593

Beef acceptance index proposition
Provedor de dados: 123
Autores: Lucchese-Cheung,Thelma; Spers,Eduardo Eugênio; Pereira,Matheus Wemersom Gomes; Dias,Priscila Caroline Souza Paiva.
Summary: Beliefs, social rules, and food taboos influence the emotions we feel about food, determining our attitudes and consumption behaviors. The more a product represents values considered important to individuals, the greater the chance of being chosen for consumption. This article aimed to investigate levels of zoophagy and sarcophagy to propose an index to understand consumers' attitudes towards beef. Three hundred and eighty-five people answered a structured questionnaire that allowed them to assess personality traits and attitudes that can explain beef consumption, as well as its rejection. Factor analysis was the analytical model chosen to construct the attitude determination index. For the construction of the General Degradation Index (GDI), an...
Tipo: Info:eu-repo/semantics/article
Palavras-chave: Beef; Consumption; Zoophagy; Sarcophagi; Market segmentation.
Ano: 2021
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032021000200211

Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile
Provedor de dados: 117
Autores: Schnettler M,Berta; Vidal M,Ricardo; Silva F,Roberto; Vallejos C,Lisette; Sepúlveda B,Néstor.
Given the importance of animal welfare (AW) in developed countries, a survey was carried out among 384 consumers in Temuco, Chile, to establish their knowledge and perceptions about animals handling during production, to detect preferences for meat produced under AW principles, their willingness to pay a higher price for this and to distinguish different consumer segments. Approximately 60% of people surveyed knew about livestock management practices, half of them considered that these practices had a negative effect on the animals, but only 32.1% have changed their meat consumption habits due to this. Seventy percent of the people surveyed had over 50% of knowledge about AW aspects. There is a strong preference and willingness to pay a higher price for...
Tipo: Journal article
Palavras-chave: Animal welfare; Market segmentation; Cluster analysis.
Ano: 2008
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000100008

Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
Provedor de dados: 118
Autores: Schnettler,Berta; González,Abel; Avila,Richard; Miranda,Horacio; Sepúlveda,José; Denegri,Marianela.
Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market segments using a survey of 400 people. A conjoint analysis demonstrated that the type of GM (70.3%) was more important than the price of the oil (29.7%). Four segments were distinguished using an analysis of hierarchical conglomerates, but the type of GM was the most important factor in all segments. Two groups preferred oil without GM and oil with GM that reduces the use of pesticides and rejected oil with GM that increases calcium content; the larger of these...
Tipo: Journal article
Palavras-chave: Oil; Transgenic foodstuffs; Market segmentation; Type of genetic modifcation.
Ano: 2010
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002

Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
Provedor de dados: 118
Autores: Schnettler,Berta; Ruiz,Danilo; Sepúlveda,Oriana; Sepúlveda,José; Denegri,Marianela.
Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucania Region). Using a conjoint analysis and hierarchical clustering, five market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most...
Tipo: Journal article
Palavras-chave: Importation; Market segmentation; Origin; Oryza sativa; Rice.
Ano: 2009
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008