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| Registros recuperados: 36 | |
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| Eastwood, David B.; Brooker, John R.; Hall, Charles R.; Rhea, Alice J.; Estes, Edmund A.; Woods, Timothy A.. |
| Produce growers in Kentucky, North Carolina, and Tennessee were surveyed in 2002 to gather information about their decision making in the areas of planting, postharvest handling, marketing, and expected changes. North Carolina has proportionately more respondents with large operations, and Kentucky and Tennessee were more similar and concentrated in smaller farms. Tennessee and Kentucky respondents were less likely to have engaged in activities that were associated with the commercial distribution system. Greater reliance on the commercial distribution system on the part of North Carolina growers is consistent with more produce export activity. |
| Tipo: Journal Article |
Palavras-chave: Cooling; Direct markets; Postharvest handling; Produce marketing; Traceback; D30; D40; Q12; Q13; Q16; Q17. |
| Ano: 2003 |
URL: http://purl.umn.edu/43205 |
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| Gardner, Justin G.; Eastwood, David B.; Brooker, John R.; Klingeman, William E.. |
| This article summarizes a study of consumers' willingness to pay (WTP), in urban areas in Tennessee, Mississippi, and Michigan, for a powdery mildew resistant dogwood tree. Powdery mildew is a disease affecting flowering dogwoods that can limit growth, detract from the appearance, and may cause plant decline and death. Study objectives were to provide information about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On average, survey respondents indicated they are willing to pay a $13.35 premium for a flowering dogwood tree which is resistant to powdery mildew. Regression results led to inferences that the presence of dogwoods in a respondent's yard, presence of dogwoods infected with... |
| Tipo: Journal Article |
Palavras-chave: Contingent valuation; Disease resistance; Dogwood; Marketing; Maximum likelihood; Nursery; Powdery mildew; Crop Production/Industries; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/14676 |
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| Eastwood, David B.; Brooker, John R.; Terry, Danny E.. |
| A characteristics model, which assumes goods generate a common set of attributes but no unique attribute, is described. The model yielded two equations which were estimated. One was a set of hedonic price equations in which the price paid for each food purchased was a function of imputed attribute prices. This set of equations was estimated at the household level. Nutrient demand equations were estimated across households. Imputed prices, income, and household characteristics including location, size, education, age distribution, and race affected nutrient demand levels. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1986 |
URL: http://purl.umn.edu/29780 |
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| Brooker, John R.; Eastwood, David B.. |
| The use of a state sponsored logo to enhance sales of locally grown or processed foods was examined at the retail level. The impact of socioeconomic variables on thirteen logo attitude statements was evaluated with a probit formulation. The results indicated that a single logo should not be used to identify both fresh and processed foods. Significantly higher proportions of respondents gave positive answers to the fresh produce statements of the logo's effects on purchase decisions and willingness-to-pay slightly higher prices than to those for processed foods. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1989 |
URL: http://purl.umn.edu/27915 |
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| Brooker, John R.; Eastwood, David B.; Carver, Brian T.; Gray, Morgan D.. |
| This study focused on the transmission of price adjustments between grower/shippers and wholesalers and between wholesale handlers and retailers of nine fresh vegetables (only the results associated with bell peppers are reported in this paper). Results among the nine vegetable products were not consistent with respect to the magnitude of adjustments or the time periods involved in the adjustments. In response to wholesale price changes, upward price adjustments at the retail level occur more quickly than do downward price adjustments. Price transmission relationships also varied among the vegetable products between the wholesaler and grower. Overall, the results indicate that factors in addition to changes in upstream prices are impacting retailers'... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1997 |
URL: http://purl.umn.edu/26599 |
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| Registros recuperados: 36 | |
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