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| Adachi, Kenji; Liu, Donald J.. |
| The purpose of this paper is to investigate the threshold effect of the U.S. generic fluid milk and cheese advertising programs. A threshold delineates the level of advertising intensity that has to be met to generate a specific level of sales effect. Given that promotional organizations face budget constraints, it is of particular interest to ascertain if there exists a minimum threshold that an advertising campaign has to overcome to yield a non-trivial sales effect. To the best of our knowledge, there is no study focusing on the threshold effects of generic advertising of agricultural products. The estimation results confirm that, for both fluid milk and cheese advertisings, there exist three thresholds which partition the quarterly observations between... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/6628 |
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| Adachi, Kenji; Konishi, Yoshifumi. |
| Providing quality information on health-threatening contamination incidences can improve consumer welfare, because the consumers can, and often do, take self-protective actions given the information provided. Unfortunately, important contamination information often comes from private or quasi-private sources and the distinction between private and public information is also sometimes ambiguous. Thus, the regulatory authority may need to manage private incentives of providing publicly useful information. There is no lack of literature arguing that supply of public goods is smaller than optimal when provision of those goods are in the hands of private agents seeking their own economic rents. The same argument seems to apply here --- private provision of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Resource /Energy Economics and Policy. |
| Ano: 2007 |
URL: http://purl.umn.edu/9901 |
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