| Assigning an economic value to a given environmental asset has helped conservation proposals, and valuing these assets at levels comparable to market rates facilitates the establishment of environmental policies. Thus, this research aimed to assess the value of the species Myracrodruon urundeuva Allemão, using the method of contingent valuation to determine the maximum willingness to pay of frequent visitors to the Caruaru Fair, located in northeastern Brazil. Our results show that most interviewees agreed to participate in proposals to support species conservation, although the average willingness to pay (WTP) was relatively low compared to other surveys conducted in Brazil. However, a significant number of the interviewees had exceptionally low monthly... |
