| With commodity prices continuing to decrease and with policy constraint that farmers cannot easily increase their incomes by increasing volumes of production, they must find alternative ways to maintain their standard of living. This can be achieved by either niche marketing of agricultural products or by environmental payments, which are paid by either the government or the consumer. The results of a consumer survey carried out in Less Favoured Areas in Scotland, Germany, Greece, France and Italy to assess consumer attitudes of what constitutes the quality of lamb and the extent to which this provides an opportunity to exploit niche marketing, are discussed. Consumers generally have much less interest in the use of regional labelling, ecologically... |
