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Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile Ciencia e Investigación Agraria
Schnettler,Berta; González,Abel; Avila,Richard; Miranda,Horacio; Sepúlveda,José; Denegri,Marianela.
Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market segments using a survey of 400 people. A conjoint analysis demonstrated that the type of GM (70.3%) was more important than the price of the oil (29.7%). Four segments were distinguished using an analysis of hierarchical conglomerates, but the type of GM was the most important factor in all segments. Two groups preferred oil without GM and oil with GM that reduces the use of pesticides and rejected oil with GM that increases calcium content; the larger of these...
Tipo: Journal article Palavras-chave: Oil; Transgenic foodstuffs; Market segmentation; Type of genetic modifcation.
Ano: 2010 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002
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