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| Registros recuperados: 17 | |
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| Ernst, Stanley C.; Batte, Marvin T.; Darby, Kim; Worley, C. Thomas. |
| This paper reports on initial data collection for the consumer-preference objective in the three-year research project, "An Extended-Season Barry Production and Marketing System to Enhance Viability of Small Appalachian Farms and Rural Communities." This USDA NRI-funded project studies impacts on small farms and rural communities of widespread adoption of a unique full-season system of berry production with sales to high-value markets. Small-acreage farms in Southern Ohio and similar Appalachian regions are looking for alternatives that may approach the per-acre returns of traditional tobacco production. Small fruit crops have similar production requirements (labor and management intensive, small acreage) and can provide a significant income that more... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8548 |
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| Jones, Eugene; Batte, Marvin T.; Schnitkey, Gary D.. |
| A random sample of 200 Ohio fruit producers were surveyed in January 1988, regarding their use of information for decision making. Survey responses were used to determine if improved marketing information increases the likelihood of Ohio fruit producers gaining a larger share of Ohio's produce market. Results from the production adequacy equations show that larger producers and those marketing a predominate share of their fruit through wholesalers and retailers are the ones most likely to agree that their fruit production is limited by insufficient marketing information. These results suggest an opportunity for Ohio to gain a larger share of the produce market. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/26551 |
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| Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst. |
| This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate willingness-to-pay for processed food products (blackberry jam) that are differentiated with respect to their branding, the location of their production, certification as organically produced, branding as a product of a small family farming association, and carrying a State Proud certification. Although price is the most important single attribute influencing consumer choice for our sample, consumers also were willing to pay more for food products produced in their state or... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Conjoint analysis; Choice experiment; Locally produced food; Organic foods; Product differentiation; Produce marketing; State Proud programs; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/61026 |
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| Jones, Eugene; Batte, Marvin T.; Schnitkey, Gary D.. |
| Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/30009 |
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| Carter, Bryson R.; Batte, Marvin T.. |
| Farmer perceptions of extension program delivery methods and an analysis of the relationships of method and farmer characteristics to evaluation scores are presented. Evaluation scores tend to increase with written, interactive and variable-scheduled methods and methods where users determine the agenda. Evaluations tend to be lower for high user cost and "high-tech" methods. Substantial similarity of results exists across groups of farmers differing by age, education levels, farm size and farm type. There are differences, however, in absolute valuation of the method characteristics across the groups. |
| Tipo: Journal Article |
Palavras-chave: Extension; Education; Methods; Teaching/Communication/Extension/Profession. |
| Ano: 1994 |
URL: http://purl.umn.edu/15184 |
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| Zhou, Guzhen; Hu, Wuyang; Batte, Marvin T.; Woods, Timothy A.; Ernst, Stanley C.. |
| Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance. However, limited studies have been done about household grocery purchase allocations in the awakening of local food, especially for individuals who stick with the “locavore” principle. Through a recent survey conducted in Ohio, this study found that mainstream food suppliers (national grocery chains or retailers) still claim most market shares, however, locally owned food stores and farmers’ markets are gaining popularity. The study also found that education attainment... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Local food; Grocery; Seemingly Unrelated Regression; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/103378 |
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| Hu, Wuyang; Batte, Marvin T.; Ernst, Stanley C.; Woods, Timothy A.. |
| Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and socioeconomic features, observed univariate variables, and multivariate regression coefficient estimates and predictions. Results do reveal some differences in data collected by these two approaches. However, given the similarities between the two samples, the differences observed do not offer enough support to command either approach as superior to the other. It appears both methodologies can generate high quality data and are appropriate when used carefully. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer; Internet Survey; Mailed Survey; Agribusiness; Consumer/Household Economics; Marketing; Research Methods/ Statistical Methods; C83; Q10. |
| Ano: 2010 |
URL: http://purl.umn.edu/61307 |
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| Darby, Kim; Batte, Marvin T.; Ernst, Stanley C.; Roe, Brian E.. |
| Increasingly, grocery stores are marketing foods differentiated as locally produced. Freshness and taste are obvious reasons for consumer preference for these goods, but also important may be home-bias. Whatever the motive, there is substantial evidence that some consumers are willing to pay premium prices for food characterized as locally produced. A customer-intercept survey and a choice experiment of food shoppers in direct markets and traditional grocery stores was analyzed using Conjoint methods to evaluate WTP for characteristics related to locally grown fresh strawberries. Our results suggest that consumers are willing to pay more for locally produced berries: Customers intercepted in grocery stores would pay an average of 64 cents more per quart,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/21336 |
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| Diekmann, Florian; Roe, Brian E.; Batte, Marvin T.. |
| Internet auction platforms are changing the face of transactions in many business sectors, including agriculture. We provide one of the first systematic examinations of the differences between internet and in-person auctions in agricultural input markets. A hedonic model estimated with used tractor transactions from Midwestern sellers pooled between eBay and in-person auctions reveals statistically distinct price surfaces for the two auction venues and predicts significantly lower prices for comparable equipment sold on eBay, though this difference is attenuated for tractors fully covered by eBay's buyer protection program and is fully absent for the most frequently traded tractor. An endogenous venue-selection model reveals that larger, more-valuable... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Auctions; Electronic commerce; EBay; Farm equipment; Hedonic models; Marketing; D44; Q13. |
| Ano: 2007 |
URL: http://purl.umn.edu/9694 |
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| Batte, Marvin T.; Beaverson, Jeremy; Hooker, Neal H.; Haab, Timothy C.. |
| This is a report of a customer intercept survey of customers in seven central Ohio grocery stores. Six were conventional stores of a national grocery chain (Traditional Grocery); of these, two were suburban , two were city central, and two were in predominately rural locations. The seventh store was a health/whole foods store (Specialty Grocery). The survey addressed customer willingness to pay for alternative levels of organic content in breakfast cereals, customer purchase patterns for organic foods, and customer opinions about the benefits of organic and other food characteristics. Forty-two percent of traditional grocery shoppers reported purchases of organic foods, the majority purchasing at least twice monthly. Shoppers in the specialty grocery... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Institutional and Behavioral Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/20194 |
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| Registros recuperados: 17 | |
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