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	Provedor de dados AgEcon (2) Autor Bouroullec, Melise Dantas Machado (2) Machado, Joao Guilherme de Camargo Ferraz (2) Queiroz, Timoteo Ramos (2) Palavra-chave Agribusiness (2) Agricultural Finance (2) Consumer needs (2) Dairy industry (2) Strategic management (2) Technology (2) Industrial Organization (1) Mais... Tipo do documento Journal Article (2) Ano 2008 (2) País United States (2) Idioma Português (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última ANÁLISE DA ESTRATÉGIA TECNOLÓGICA EM EMPRESAS AGROINDUSTRIAIS – O CASO DA COLASCRIC AgEcon Queiroz, Timoteo Ramos; Machado, Joao Guilherme de Camargo Ferraz; Bouroullec, Melise Dantas Machado. The aim of this paper is to analyze the technological management in a dairy industry, making it possible to suggest improvements. An open-ended questionnaire was applied, considering two main points: the classification and comprehension of the company’s performance in relation to the technologies available and the understanding of the industry’s technological motivations, making it possible to analyze technological behaviors, forms of acquisition and adoption of technological innovations. It was observed that the company loses competitiveness due to the technology adopted, when compared to bigger players and when the distribution of its products is carried out through supermarkets. The changes introduced in the products’ portfolio were of public-domain,... Tipo: Journal Article Palavras-chave: Strategic management; Technology; Dairy industry; Consumer needs; Agribusiness; Agricultural Finance. Ano: 2008 URL: http://purl.umn.edu/60328 ANÁLISE DA ESTRATÉGIA TECNOLÓGICA EM EMPRESAS AGROINDUSTRIAIS – O CASO DA COLASCRIC AgEcon Queiroz, Timoteo Ramos; Machado, Joao Guilherme de Camargo Ferraz; Bouroullec, Melise Dantas Machado. The aim of this paper is to analyze the technological management in a dairy industry, making it possible to suggest improvements. An open-ended questionnaire was applied, considering two main points: the classification and comprehension of the company’s performance in relation to the technologies available and the understanding of the industry’s technological motivations, making it possible to analyze technological behaviors, forms of acquisition and adoption of technological innovations. It was observed that the company loses competitiveness due to the technology adopted, when compared to bigger players and when the distribution of its products is carried out through supermarkets. The changes introduced in the products’ portfolio were of public-domain,... Tipo: Journal Article Palavras-chave: Strategic management; Technology; Dairy industry; Consumer needs; Agribusiness; Agricultural Finance; Industrial Organization. Ano: 2008 URL: http://purl.umn.edu/61750 Registros recuperados: 2 Primeira ... 1 ... Última

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