Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (2) Autor Boyd, Milton S. (2) Kim, Renee B. (2) Palavra-chave Beef Export (1) Beef branding (1) Consumer/Household Economics (1) Informational Labeling (1) International Relations/Trade (1) Korea (1) Korean beef market (1) Logit Model (1) Market segment analysis (1) Marketing (1) Quality Preference (1) Retailers (1) Wholesalers and Importers (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2004 (1) 2002 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis AgEcon Kim, Renee B.; Boyd, Milton S.. Korean Hanwoo beef producers are interested in improving the image of Hanwoo beef for Korean consumers, as the Korean beef market is becoming increasingly open to international competition. This study examines the consumer profile and positioning for the Hanwoo beef product in South Korea. A survey of 480 consumers is conducted to analyze preferences for 33 attributes of beef purchasing decisions. Factor analysis was used to determine factors that are important in beef purchasing decisions, and cluster analysis was used to identify a niche market for branded Hanwoo beef. Factor analysis results indicated that effective labeling and quality assurance of Hanwoo products, the meat quality, price and branding are important to the positioning and marketing of... Tipo: Journal Article Palavras-chave: Beef branding; Market segment analysis; Korean beef market; Consumer/Household Economics; Marketing. Ano: 2004 URL: http://purl.umn.edu/8152 Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers AgEcon Kim, Renee B.; Boyd, Milton S.. Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and other important quality attributes. The results show some of the diversity of buyers' attitudes, preferences and willingness to pay for different country of origin and brand of foreign packers in three marketing groups. Tipo: Conference Paper or Presentation Palavras-chave: Informational Labeling; Logit Model; Korea; Beef Export; Quality Preference; Retailers; Wholesalers and Importers; International Relations/Trade. Ano: 2002 URL: http://purl.umn.edu/24846 Registros recuperados: 2 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco