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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business competitiveness. The increase in competitiveness of quality Spanish wine depends on producing enterprises’ knowledge of wine consumer preferences so they can offer consumers what they demand. In order to respond to this matter and better adapt supply, 421 wine consumers were surveyed using the Best-Worst Scaling methodology. Various segmentations were also made by consumer income and age groups. The results indicate that the two main attributes which condition consumers... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Wine attributes; Food Marketing; Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/114250 |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con certificación de Denominación de Origen (D.O.) más importantes de Castilla-La Mancha (D.O. La Mancha y D.O. Valdepeñas), con respecto al más conocido en el ámbito nacional (D.O. Rioja). Como resultado del primer objetivo, los atributos más relevantes son el precio, el color (tinto, blanco), la certificación y el origen, por este orden, y del segundo objetivo, se obtiene que la D.O. La Mancha y la D.O. Valdepeñas son percibidas como de vinos más baratos, de consumo... |
| Tipo: Journal Article |
Palavras-chave: Designation of origin; Consumer behaviour; Conjoint Analysis; Simulation; Positioning brands; Consumer/Household Economics; M31; Q13. |
| Ano: 2005 |
URL: http://purl.umn.edu/28772 |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica; Olivasq, R.. |
| Consumer requirements for preferably new, quality products with health guarantees are causing competitive adaptation by agro-food businesses. In this sense, cheese-producing enterprises are immersed in restructuring to adapt to the new scene. To assure the greatest possible success in this process it is advisable to determine what the preferences of cheese consumers are. In searching for the answer to this question, 420 surveys were made on regular food shoppers for at-home consumption in the metropolitan area of Madrid (Spain). Treatment of this data consisted in using the Conjoint Analysis technique and maximum willingness to pay. Results show that the main differentiating element for cheese is origin and the maximum willing to pay for an organic cheese... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Organic; Food Marketing; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/44327 |
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