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Registros recuperados: 6
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ON THE EFFECTIVENESS OF PRIVATE FOOD STANDARDS AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper provides an original theoretical framework to better understand the raise of private quality standards in agrifood chains. Reasons for the development and conditions for the effectiveness of private quality standards are identified, by investigating firms’ strategic behaviour and, more precisely, both interactions among processing/retailing firms and upstream producers and the role of consumers’ behaviour. Considering different levels of consumers risk perception, we show that the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, setting a private standard may reduce the risk of consumer dissatisfaction while increasing the marketed quantity....
Tipo: Conference Paper or Presentation Palavras-chave: Private quality standards; Vertical relationships; Risk perception; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; L1; L15; Q13; Q18.
Ano: 2010 URL: http://purl.umn.edu/116408
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Does taste beat food safety? Evidence from the “Pera Rocha” case in Portugal AgEcon
Combris, Pierre; Pinto, Alexandra Seabra; Fragata, Antonio; Giraud-Heraud, Eric.
Until recently, fresh fruits such as pears were provided to markets as generic products. However, these products are now differentiated by cultivars, origins and appearances, as well as by companies’ production and processing methods. Therefore, we observe a lot of denominations of origin, retailers’ and private labels in order to signal the differentiation to the consumers, who are often willing to pay large price premiums for products with specific attributes. Indeed the value consumers put on fruits depends on the degree of product-information that are available to them and this information derives mainly from tasting and from the label of the products. In this paper, we used an experimental auction to investigate how quality attributes information...
Tipo: Conference Paper or Presentation Palavras-chave: Experimental auction; Willingness to pay; Quality signals; Food safety; Fruits.; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7879
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Certification of Origin and Brands Competition AgEcon
Chambolle, Claire; Giraud-Heraud, Eric.
We analyse the competition in quality and quantity between a foreign firm and a domestic firm. The domestic firm can belong to a certification of origin, whereas its rival uses a pure brand strategy. We will show how the certification can allow the domestic firm to position itself as a high quality producer and improve the average quality of the products offered on the market. If, however, the certified firm offers the low quality good, the certification can permit it to guarantee a higher profit than that of its competitor and to improve the consumers' surplus by favouring product standardisation.
Tipo: Conference Paper or Presentation Palavras-chave: Certification of origin; Quality; International competition; Demand and Price Analysis; L13; F12; F14.
Ano: 2002 URL: http://purl.umn.edu/24976
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Retailer-led Regulation of Food Safety : Back to Spot Markets? AgEcon
Giraud-Heraud, Eric; Hammoudi, Abdelhakim; Soler, Louis-Georges.
At the end of the 1990s European retailers had significantly contributed to restructuring fresh agricultural product food chains (meat, fruit and vegetables), and had turned away from spot markets in order to create their own supply chains, based on private technical requirements and verification systems usually managed from within the firm. However, over the last few years a second type of system has appeared, as the range of standards adopted by retailers has been broadened to include generic standards common to several retailers. A telling example of this new approach is provided by the EUREPGAP protocol. In this paper we propose a theoretical analysis of this new procedure and its possible impacts.
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Spot markets; Retailer; Supply chain; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/24544
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Agrifood safety standards, market power and consumer misperceptions AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper analyzes how the implementation of a food safety standard affects firms’ strategic behaviour within the context of a food chain. We provide a formal analysis, which considers that the sanitary risk results from a strong heterogeneity of upstream production conditions and the final demand depends on consumers’ risk estimations (given that consumers may underestimate or, conversely, overestimate the sanitary risk). We show how downstream (processing or retailing) firms may be prompted to play a positive role with respect to food safety, either by selecting only the safest upstream producers or by encouraging the improvement of suppliers’ production conditions. When the degree of consumers’ risk misperception is relatively low, then a downstream...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety standards; Market power; Risk misperception; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7849
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Minimum Quality Standards and brand development in agrifood chains AgEcon
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim.
This paper develops an original framework to better understand the interaction between the development of brands and the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for firms to improve the quality of a processed product by requiring that upstream suppliers adopt a private standard. In contrast to previous literature, the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, the creation of a private standard can reduce the risk of consumer dissatisfaction while increasing the marketed quantity. Unexpected positive effects of a reinforcement of the minimum quality standard may arise, in the sense...
Tipo: Conference Paper or Presentation Palavras-chave: Minimum Quality Standard; Brand; Vertical relationship; Agribusiness.
Ano: 2008 URL: http://purl.umn.edu/43865
Registros recuperados: 6
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