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Combris, Pierre; Pinto, Alexandra Seabra; Fragata, Antonio; Giraud-Heraud, Eric. |
Until recently, fresh fruits such as pears were provided to markets as generic products. However, these products are now differentiated by cultivars, origins and appearances, as well as by companies production and processing methods. Therefore, we observe a lot of denominations of origin, retailers and private labels in order to signal the differentiation to the consumers, who are often willing to pay large price premiums for products with specific attributes. Indeed the value consumers put on fruits depends on the degree of product-information that are available to them and this information derives mainly from tasting and from the label of the products. In this paper, we used an experimental auction to investigate how quality attributes information... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Experimental auction; Willingness to pay; Quality signals; Food safety; Fruits.; Food Consumption/Nutrition/Food Safety. |
Ano: 2007 |
URL: http://purl.umn.edu/7879 |
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Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim. |
This paper develops an original framework to better understand the interaction between the development of brands and the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for firms to improve the quality of a processed product by requiring that upstream suppliers adopt a private standard. In contrast to previous literature, the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, the creation of a private standard can reduce the risk of consumer dissatisfaction while increasing the marketed quantity. Unexpected positive effects of a reinforcement of the minimum quality standard may arise, in the sense... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Minimum Quality Standard; Brand; Vertical relationship; Agribusiness. |
Ano: 2008 |
URL: http://purl.umn.edu/43865 |
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