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| Registros recuperados: 33 | |
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| Cocks, Jack; Gow, Hamish R.; Dunn, Daniel J.. |
| One of the main trends emerging from the agroindustrialization process is the rise of 'grades and standards' (G&S) in food products. G&S were initially developed by the public sector to reduce transaction costs and ensure product quality and safety but have become a strategic instrument of competition in differentiated product markets (Reardon et al, 2001). Firms are using grades and standards to protect and develop brands in the international marketplace and in some cases to fill in for missing public standards. While producers in developed countries have the resources to meet these requirements, in developing countries these changes have tended to exclude small firms and farmers from participating in market growth, because of the implied... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries. |
| Ano: 2003 |
URL: http://purl.umn.edu/22144 |
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| Oliver, Lance D.; Gow, Hamish R.. |
| Little attention has been given to the process of development that leads to alliance relationships flexible enough to withstand unforeseen environmental shifts and evolve while others fail. We believe that the problem stems from the contractual rigidity imposed by partners in the initial stages to the formation of an alliance. This paper analyzes a process to create self-enforcing agreements that lead to a flexible alliance architecture capable of reconfiguration to meet the demands of environmental change. Using an empirical case study of "Cellars of Canterbury" a New Zealand wine producing and marketing joint venture, we suggest that immediate value creation establishes private enforcement capital in a relationship which allows for critical... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
| Ano: 2002 |
URL: http://purl.umn.edu/19808 |
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| Micheels, Eric T.; Gow, Hamish R.. |
| The dramatically changing marketing structure for agricultural products is forcing agricultural producers to become more entrepreneurial, but what does this mean? How do agricultural producers produce sustainable competitive advantage within a commodity market characterised by homogeneous producers? The convergence of two academic literatures - Market orientation from market strategy and Resource Based View from strategic management – provide a number of insights. In this paper we lay the foundation for research into the market orientation–performance link in terms of production agriculture. Building on the previous market orientation literature, we examine its ability to create a sustainable competitive advantage using a resource based view (RBV).... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Market Orientation; Resource Based View; Production Agriculture; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/44276 |
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| Gow, Hamish R.; Oliver, Lance D.; Gow, Neil G.. |
| Successful value creation requires not only exploiting productivity gaps but also pursuing the opportunity gaps that technological innovation and changing customer preferences provide. However, the pursuit of opportunity gaps requires firms to refocus their energies toward developing new, innovative, and flexible marketing processes and architectures in which the necessary skills, resources, and core competencies, whether within or outside the firm's boundaries, can be combined. The establishment of flexible modular architectures is not a trivial task; it requires an understanding of the critical processes and constraints driving innovation within a chain. The adoption of modular architectures can provide opportunities to create greater product... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/27955 |
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| Swinnen, Johan F.M.; Gow, Hamish R.. |
| This paper assesses the problems of financing Central and Eastern European agriculture during the present transitionary period and what the role of government is in this process. Initially the paper looks at why credit markets work imperfectly, even in well developed market economies, focusing on the problems related to asymmetric information, adverse selection, moral hazard, credit rationing, the choice of optimal debt instrument and why initial wealth matters. It shows why these and related problems may cause transaction costs to high enough so that credit rationing and high interest rates are rational and efficient responses by lenders to the imperfect information problems of the agricultural sector. Then a series of specific, transition-related... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agricultural and Food Policy; Agricultural Finance. |
| Ano: 1997 |
URL: http://purl.umn.edu/31887 |
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| Micheels, Eric T.; Gow, Hamish R.. |
| A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides to the consumer, without specifically describing how value was created. Treacy and Wiersema (1993) developed the concept of value disciplines, which are three distinctive means of value provision, namely operational excellence, customer intimacy and product leadership. More recently, Narver et al. (1998) argued that market oriented firms have a clear understanding of how they provide value to customers, but this assertion has yet to be empirically tested. A new... |
| Tipo: Journal Article |
Palavras-chave: Innovation; Market orientation; Organizational learning; Value disciplines; Marketing; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; Q10; Q13; Q16. |
| Ano: 2009 |
URL: http://purl.umn.edu/53800 |
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| Micheels, Eric T.; Gow, Hamish R.. |
| Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance within the Illinois beef industry, specifically the cow-calf sector. Using a series of OLS regressions, we examine the importance of a market orientation, relative emphasis, learning, innovativeness, and a cost focus on firm performance. Our results suggest that a market orientation is an important determinant of firm performance while the relative emphasis of customer versus competitor orientation is not... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agriculture; Innovation; Market orientation; Relative emphasis; Value discipline strategies; Marketing. |
| Ano: 2010 |
URL: http://purl.umn.edu/61738 |
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| Cocks, Jack; Gow, Hamish R.. |
| This paper discusses a process of supplier relationship development and evolution within the agri-food chain of Central and Eastern Europe during transition. We use the case of Belgian multinational brewing company Interbrew to suggest that independent facilitators holding sufficient private enforcement capital with local farmers can be used to facilitate the required supply base of local raw materials. Traditional business models for local product procurement have been found to be inappropriate for operating within business environments characterized by financially distressed local farmers who possess limited trust in processors, lack the necessary relationship-specific assets, and face weak external enforcement. In such environments the presence of... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/27945 |
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| Gow, Hamish R.; Swinnen, Johan F.M.. |
| Reform in the transitional economies can be characterized by large falls in agricultural output and by strong decapitalization of the agricultural production system. A key factor has been the disruption caused by the breakup of the pre- reform, vertically integrated, centrally planned, contracting system within the agri- food supply chain. This paper analyses how restructuring in the up- and downstream levels of the agrifood chain is affecting the production level, particularly the impacts of hold-up problems usually seen as excessively long delays in the payment for delivered product. Standard institutional solutions used to overcome hold- up problems, including supply contracting, cooperatives and vertical integration, have problems as short- to- medium... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agricultural and Food Policy; Industrial Organization. |
| Ano: 1998 |
URL: http://purl.umn.edu/31867 |
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| Gow, Hamish R.; Oliver, Lance D.; Gow, Neil G.. |
| Continued value creation is paramount for the survival of firms competing in today's high velocity global business environment. This paper presents a conceptual framework for understanding how firms can create and capture value within a highly volatile and uncertain business environment by exploiting both performance gaps and opportunity gaps through the development and use of flexible supply chain architectures. The choice of flexible organizational architecture allows for the continued reconfiguration of the independent modular components of the supply chain so as to achieve optimal leverage of both the firms core competencies as well as their collaborative partners complementary resources. The case of Cellars of Canterbury, a New Zealand based... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Industrial Organization; International Relations/Trade. |
| Ano: 2002 |
URL: http://purl.umn.edu/16611 |
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| Cocks, Jack; Gow, Hamish R.; Westgren, Randall E.. |
| With the continued globalization, rapid channel consolidation, increasing technology, capital, food safety and private grades and standards requirements, many small scale agricultural and horticultural producers from transitional and developing countries are rapidly becoming excluded from international agri-food marketing system. Consequently, governments and international agencies alike are reevaluating the structure, form, and delivery of their assistance programs as they search to identify new delivery mechanisms that can overcome the weaknesses that their traditional programs face within this new business environment. Their challenge is to design programs that facilitate the establishment of economically viable and sustainable market relationships and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade. |
| Ano: 2005 |
URL: http://purl.umn.edu/19295 |
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| Registros recuperados: 33 | |
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