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| Registros recuperados: 10 | |
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| Kim, Renee B.; Boyd, Milton S.. |
| Korean Hanwoo beef producers are interested in improving the image of Hanwoo beef for Korean consumers, as the Korean beef market is becoming increasingly open to international competition. This study examines the consumer profile and positioning for the Hanwoo beef product in South Korea. A survey of 480 consumers is conducted to analyze preferences for 33 attributes of beef purchasing decisions. Factor analysis was used to determine factors that are important in beef purchasing decisions, and cluster analysis was used to identify a niche market for branded Hanwoo beef. Factor analysis results indicated that effective labeling and quality assurance of Hanwoo products, the meat quality, price and branding are important to the positioning and marketing of... |
| Tipo: Journal Article |
Palavras-chave: Beef branding; Market segment analysis; Korean beef market; Consumer/Household Economics; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/8152 |
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| Kim, Renee B.; Unterschultz, James R.; Veeman, Michele M.. |
| Japan imports 6.3 MMT of wheat annually and consumes almost 35 percent of this in the form of noodles. The purpose of this paper is to report on a study that evaluates the preferences of Japanese millers for the various characteristics of wheat and flour that are used in noodle making in Japan. The study used stated preference methodologies (SPM), that were developed and pre-tested through initial interviews with Japanese flour millers. In total, 57 purchase and quality managers for 22 Japanese milling companies were surveyed by means of direct interviews and 41 respondents completed the full SPM survey. Multinomial logit models of millers preferences were developed and tested and the parameter estimates of these are reported in the paper. This elicited... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/36403 |
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| Kim, Renee B.; Veeman, Michele M.; Unterschultz, James R.. |
| While the demand for wheat flour for bread is relatively static in both Japan and South Korea, consumer markets for noodles in both countries are growing in importance. Each of the two countries depends heavily on milling-wheat imports since there is very little domestic wheat production. Canadian wheat exports represent only a small share of South Korean wheat imports and about 25 percent of the wheat imported by Japan. The South Korean wheat import market was deregulated in 1990. The liberalization of wheat imports and deregulation of the Korean milling sector have intensified competition in the flour milling industries in that market. Individual millers are interested in developing new blending formulae for wheat flour in order to survive in a more... |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
| Ano: 2002 |
URL: http://purl.umn.edu/45700 |
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| Veeman, Michele M.; Unterschultz, James R.; Kim, Renee B.. |
| The motivation for this study is the lack of knowledge of millers' preferences for noodle wheat in Asia, where noodle wheat is an expanding market segment. Data for the study are from interviews and questionnaires completed by millers in South Korea and Japan. Two different methodologies were applied--stated preference methods and semantic differential scales. Consistent results are seen from each method. Millers' choices of wheat with varying characteristics were analysed with multinomial logit models. These estimates are used to identify millers' preferred product profiles for various types of wheat and flour. Estimates are reported in the paper for millers' preferences for intrinsic quality features and trade contract terms for major types of wheat.... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization; International Relations/Trade. |
| Ano: 2002 |
URL: http://purl.umn.edu/24055 |
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| Kim, Renee B.; Veeman, Michele M.. |
| This paper was presented at the INTERNATIONAL TRADE IN LIVESTOCK PRODUCTS SYMPOSIUM in Auckland, New Zealand, January 18-19, 2001. The Symposium was sponsored by: the International Agricultural Trade Research Consortium, the Venture Trust, Massey University, New Zealand, and the Centre for Applied Economics and Policy Studies, Massey University. Dietary changes, especially in developing countries, are driving a massive increase in demand for livestock products. The objective of this symposium was to examine the consequences of this phenomenon, which some have even called a "revolution." How are dietary patterns changing, and can increased demands for livestock products be satisfied from domestic resources? If so, at what cost? What will be the flow-on... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade. |
| Ano: 2001 |
URL: http://purl.umn.edu/14561 |
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| Registros recuperados: 10 | |
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