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Registros recuperados: 13 | |
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Revoredo-Giha, Cesar; Leat, Philip M.K.; Kupiec-Teahan, Beata; Lamprinopoulou-Kranis, Chrysa. |
The new orientation of the Common Agriculture Policy encourages producers to respond to market forces. In addition, the public expect producers to contribute to a living countryside. Based on this context, the purpose of the paper is to discuss what other marketing alternatives exist for the promotion of mountain quality food products beyond labelling. This is done through the analyses of shelves and postal surveys to retailers, carried out as part of the EU project EuroMARC, which included information for Austria, France, Norway, Romania, Slovenia and UK (Scotland). The analysis concentrates on two product promotion aspects: display and store-promotion, and communication of product attributes. The results indicate that even without labelling policy there... |
Tipo: Working or Discussion Paper |
Palavras-chave: Mountain food products; Food promotion; Local food; Food Consumption/Nutrition/Food Safety. |
Ano: 2010 |
URL: http://purl.umn.edu/109405 |
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Revoredo-Giha, Cesar; Leat, Philip M.K.; Lamprinopoulou-Kranis, Chrysa; Kupiec-Teahan, Beata. |
The purpose of this paper is, by comparing products with a mountain provenance with those from non-mountain areas, to explore whether the market puts a premium on the „mountain attribute‟. First, we present a theoretical framework on attributes and cues that helps answering the question what is “mountain” representing in a products or in other term, is it an attribute or a cue. Second, based on a shelves survey collected as part of the EuroMARC, we analyse for several products (apples, sausages, water and cheese) and countries (Austria, France, Norway, Scotland and Slovenia) using a hedonic price regression approach whether a premium is paid for mountain food products in comparison with identified similar non-mountain food products. The results indicate... |
Tipo: Working or Discussion Paper |
Palavras-chave: Mountain quality food products; Attributes and cues; Hedonic regression; Food Consumption/Nutrition/Food Safety; Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/112887 |
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Registros recuperados: 13 | |
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