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	Provedor de dados AgEcon (2) Autor Gunter, Lewell F. (2) McClellan, Chandler (2) Stegelin, Forrest E. (2) Turner, Steven C. (2) Palavra-chave Crop Production/Industries (1) Marketing (1) Tipo do documento Conference Paper or Presentation (2) Ano 2004 (1) 2003 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Identifying Target Markets for Landscape Plant Retail Outlets AgEcon McClellan, Chandler; Turner, Steven C.; Gunter, Lewell F.; Stegelin, Forrest E.. Landscape plant retailers must identify target markets to maximize marketing effectiveness. A tobit process is used on a system of three equations with fourteen years of data identifies target markets for different retail outlets. Results, compared with a previous study, show effects of time on target markets. Tipo: Conference Paper or Presentation Palavras-chave: Crop Production/Industries. Ano: 2003 URL: http://purl.umn.edu/21914 A LOCATIONAL ANALYSIS OF LANDSCAPE PLANT RETAIL OUTLETS IN GEORGIA AgEcon McClellan, Chandler; Turner, Steven C.; Gunter, Lewell F.; Stegelin, Forrest E.. GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to make store location decisions by identifying underserved markets. Tipo: Conference Paper or Presentation Palavras-chave: Marketing. Ano: 2004 URL: http://purl.umn.edu/34642 Registros recuperados: 2 Primeira ... 1 ... Última

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