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ANALYSIS OF FOOD LABELS FOR AGRICULTURAL BIOTECHNOLOGY AgEcon
Mclennon, Everald; Harrison, R. Wes.
Conjoint analysis is used to measure consumer preferences for alternative biotech labeling formats. The study found that consumers overwhelmingly support mandatory labeling of biotech foods. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2003 URL: http://purl.umn.edu/35221
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Analysis of Consumer Preferences for Biotech Labeling Formats AgEcon
Harrison, R. Wes; Mclennon, Everald.
Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling formal is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.
Tipo: Journal Article Palavras-chave: Agricultural Biotechnology; Labeling; Conjoint Analysis; Q18; Q13.
Ano: 2004 URL: http://purl.umn.edu/42937
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