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Mishili, Fulgence J.; Fulton, Joan R.; Shehu, Musa; Kushwaha, Saket; Marfo, Kofi; Jamal, Mustafa; Chergna, Alpha; Lowenberg-DeBoer, James. |
The production and trade of cowpea (Vigna Uniculata), called "blackeyed peas" in the US, are a growing business for farmers and merchants serving the rapidly expanding urban areas of West and Central Africa. Cowpea fits the needs of the urban poor. It is an inexpensive source of protein that does not require refrigeration. A better understanding of consumer preferences for cowpea is essential to market development. The main objective of the study was to determine the cowpea grain quality characteristics that command a price premium or provoke a discount in Ghanaian, Malian and Nigerian markets. Specifically, the study looked at the impact of the grain size, texture, color, eye color, and bruchid-damaged grains on cowpea market prices. The data for the... |
Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics. |
Ano: 2007 |
URL: http://purl.umn.edu/28684 |
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Mishili, Fulgence J.; Temu, Anna A.; Fulton, Joan R.; Lowenberg-DeBoer, James. |
The objective of this study was to determine the impact of bean grain quality characteristics on market price. The data was collected from retail markets in Tanzania. Hedonic pricing provides a statistical estimate of premiums and discounts. Implications for development of bean markets include: i) extension agents should identify cost-effective ways to educate producers on targeting urban market niches based on consumer preferences for varieties, ii) breeding for bruchid resistant beans and use of appropriate storage technologies would alleviate the problems of storage damage, and iii) requiring a portfolio of grain quality characteristics to fit consumer preferences in local markets. |
Tipo: Journal Article |
Palavras-chave: Beans; Markets; Consumer preferences; Hedonic; Storage; Tanzania; Marketing; D12; Q13. |
Ano: 2009 |
URL: http://purl.umn.edu/48658 |
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