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| Morgan, O. Ashton; Martin, Gregory S.; Huth, William L.. |
| A web-based contingent behavior analysis was developed to quantify the effect of both negative and positive information treatments and post harvest processes on demand for oysters. Results from a panel model indicate that consumers of raw and cooked oysters behave differently after news of an oyster-related human mortality. While cooked oyster consumers take precautionary measures against risk, raw oyster consumers exhibit optimistic bias and increase their consumption level. Further, by varying the source of a counter-information treatment, we find that source credibility impacts behavior. Oyster consumers, and in particular, raw oyster consumers, are most responsive to information provided by a not-for- profit, nongovernmental organization. Finally, post... |
| Tipo: Journal Article |
Palavras-chave: Consumer behavior; Information treatments; Non-market valuation; Optimistic bias; Oyster demand; Source credibility; Vibrio vulnificus; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Q18; Q13; Q58. |
| Ano: 2009 |
URL: http://purl.umn.edu/56656 |
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