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Moser, Anke. |
The present article discusses several pricing patterns and promotion activities in the German grocery retail industry. Special sales offers on the one hand and continuous pricing on the other hand affect the price instability of several selected products. Altogether the grocery retail industry exerts a stabilizing effect on prices in comparison with the price instability of agricultural commodities in the world market. Different price levels for products in some retail outlets show that a mixed price calculation is used. Price elasticities in the elastic part of the demand function for four selected products indicate that consumers react strongly to price discounts at the point of sale. Beside pricing strategies, different promotion activities affect... |
Tipo: Journal Article |
Palavras-chave: Grocery retailing industry; Pricing patterns; Price elasticities; Promotion activity; Agribusiness; Industrial Organization. |
Ano: 2001 |
URL: http://purl.umn.edu/98879 |
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Moser, Anke; Anders, Sven M.. |
Die Zunahme ernährungsbedingter Krankheiten in Industrieländern lenkt die Aufmerksamkeit von Verbrauchern, Ernährungsindustrie und Lebensmitteleinzelhandel (LEH) zunehmend auf Lebensmittel mit Zusatznutzen für die Gesundheit. Empfehlungen der Weltgesundheitsorganisation (WHO) zur Vorbeugung ernährungsbedingter Krankheiten zielen auf einen verminderten Konsum fettreicher Fleischarten wie Schweinefleisch und Fleisch von Lamm und Ziege bei gleichzeitigem Anstieg des Verzehrs von Rindfleisch ab. Vor diesem Hintergrund werden mit kanadischen Scannerdaten auf Lebensmitteleinzelhandels- wie auch Haushaltsebene detaillierte Analysen des Nachfrageverhaltens nach verschiedenen Hackfleischsorten mit unterschiedlichen Fettgehaltsstufen durchgeführt. Die Ergebnisse... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Scannerdaten; AIDS-Modell; Multinominales Logit-Modell; Fleischnachfrage; Gesundheit; Food Consumption/Nutrition/Food Safety. |
Ano: 2008 |
URL: http://purl.umn.edu/52661 |
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Herrmann, Roland; Moser, Anke. |
In many industrialized countries, the grocery-retailing sector exhibits a strong and increasing market concentration. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to agricultural and food policies. We analyze intertemporal pricing of grocery retailers in Germany with a large set of scanner data for processed foods. In theory, food prices could be rather variable, e.g. due to fluctuating commodity prices in a competitive world, or rather rigid, e.g. due to price adjustment costs. We elaborate that retail sales are crucial and raise food price variability at the points of sale. Despite this, prices are rather rigid and often do not change for many weeks. Moreover, pricing strategies... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Grocery retailing sector; Pricing patterns; Sales; Price rigidity; Scanner data.; Demand and Price Analysis; Marketing. |
Ano: 2003 |
URL: http://purl.umn.edu/25867 |
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