| Traceability, the ability to trace the origin of products throughout the supply chain, has become an instrument to assure food quality and safety in agri-food chains. This process is organized within both institutional and market constraints, yet it integrates also a technological sphere marked by the unprecedented development of information and communication technologies. This paper analyses the factors influencing firms’ behaviour, with regards to adopting electronic-based traceability, in the French agri-food industry. These factors (microeconomic determinants) related to firms’ internal characteristics and the factors related to their environment. We use data from the ICT and Electronic Commerce survey from 2002, carried out by the French National... |
