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Registros recuperados: 37 | |
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Patterson, Paul M.; Richards, Timothy J.. |
Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market liquidity and enhance noncompetitive buying opportunities, raising concerns over the resulting impact on grower prices, whether under contract or not, and the future produce market structure. Primary data are used to test hypotheses on contract participation. Simulations on grower prices reveal that contract prices are generally lower, but less variable, than market prices, suggesting a form of risk sharing. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2001 |
URL: http://purl.umn.edu/20534 |
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Richards, Timothy J.; Patterson, Paul M.. |
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or speciality apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit: cost ratio of 6.33:1. |
Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
Ano: 2000 |
URL: http://purl.umn.edu/31339 |
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Richards, Timothy J.; Patterson, Paul M.. |
Native American obesity and the associated health conditions are generally thought to result in part from a genetic predisposition to overeating fats and carbohydrates, called the "thrifty gene." Although coined by nutritional scientists, this study maintains the origin of the thrifty gene lies in economics. Apparently harmful overconsumption and addiction constitute economically rational behavior if the increment to current utility from adding to one's stock of "consumption capital" is greater than the present value of utility lost in the future due to ill health and the costs of withdrawal. Tests of these conditions for such "rational addiction" are conducted using two-stage household production approach. The results obtained by estimating this model... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Health Economics and Policy. |
Ano: 2004 |
URL: http://purl.umn.edu/36208 |
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Richards, Timothy J.; Patterson, Paul M.. |
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73.... |
Tipo: Working or Discussion Paper |
Palavras-chave: Apple demand; Experience; LAIDS; New products; Producer surplus; Promotion; Varieties.; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/28541 |
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Acharya, Ram N.; Patterson, Paul M.; Schmitz, Troy G.; Foerster, Susan B.; Hill, Esther; Jones, Anita; Bohm, Erica. |
This study examines the impact of a healthy dining campaign on consumer's menu choices. Four restaurant chains operating in the greater San Diego area participated in the "Treat Yourself Well" (TYW) campaign. Menu entrees, which contain at least 2 servings of fruits and/or vegetables and less than 30% calories from fat or less than 20 gram of fat, were identified as healthy items and promoted. The study area was divided into experimental and control region and various promotional activities including paid advertising, public relations, networking with health providers, and in-restaurant and neighborhood promotions were conducted in experimental region. Consumer surveys were conducted in both experimental and control regions at the beginning and towards... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Social marketing campaign; Reminder and attitude effects; Consumer food choices; Simultaneous equation model.; Food Consumption/Nutrition/Food Safety. |
Ano: 2002 |
URL: http://purl.umn.edu/19707 |
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Martinez, Samuel Cardona; Patterson, Paul M.. |
Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent Mexico Selected Quality brand in differentiating and promoting food products in Hispanic markets. It was found that Hispanic consumers tend to view these food product brands as nearly identical in perceived quality. Furthermore, they are willing to pay nearly equal premiums for products branded as such. These consumers saw no value in country of origin information alone. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2004 |
URL: http://purl.umn.edu/20372 |
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Richards, Timothy J.; Patterson, Paul M.. |
Consumer product manufacturers often compete in dynamic, multi-firm oligopolies using multiple strategic tools. While existing empirical models of strategic interaction typically consider only parts of the more general problem, this paper presents a more comprehensive alternative. Marketing decision are dynamically optimal, consistent with optimal consumer choice, and responsive to rival decisions. Using a single-market case study that consists of five years of four-weekly data on ready-to-eat cereal sales, prices, and new brand introductions, we test several hypotheses regarding the nature of strategic interaction among several rival manufacturers. We find that cereal manufacturers price and introduce new brands cooperatively in the same period, but... |
Tipo: Journal Article |
Palavras-chave: Cereal; Differentiated products; Dynamics; Oligopoly; Product line rivalry; Strategic interaction; Demand and Price Analysis; D43; L13; L66; M31; Q13. |
Ano: 2006 |
URL: http://purl.umn.edu/43788 |
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Patterson, Paul M.; Richards, Timothy J.. |
A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo. |
Tipo: Working or Discussion Paper |
Palavras-chave: Apple demand; Newspaper advertisements; Structural latent variable model; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/28537 |
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Registros recuperados: 37 | |
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