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Perceived quality in fresh peaches: an approach through structural equation modeling Ciencia e Investigación Agraria
Mora,Marcos; Espinoza,Jacqueline; Schnettler,Berta; Echeverría,Gemma; Predieri,Stefano; Infante,Rodrigo.
The quality requirements that consumers consider in their decision to purchase fresh fruit have garnered a great deal of attention from the actors in the fresh fruit productivity chain. This study seeks to identify attributes that could explain how a consumer of fresh peaches perceives quality. The focus on the peach was because of the limited knowledge of the signs of quality that the consumer is seeking in this fruit. As a result, the objective was to produce a model that explains the perception of the quality of fresh peaches by Spanish consumers. A theoretical model was created that explains quality using a set of intrinsic and extrinsic attributes. The information was from a survey of closed questions administered in person to a non-probabilistic...
Tipo: Journal article Palavras-chave: Intrinsic and extrinsic attributes; Quality; Structural equation models.
Ano: 2011 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202011000200002
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