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| Machado, Joao Guilherme de Camargo Ferraz; Queiroz, Timoteo Ramos; Scalco, Andrea Rossi. |
| Nas últimas décadas, verificou-se uma mudança no comportamento do consumidor no sentido de adotar uma postura mais consciente em relação aos produtos que adquire. No setor alimentício, essa evolução é nítida, em função da busca por uma maior qualidade de vida, agregando à dieta questões de saúde, incluindo produtos com menor conteúdo de gorduras e calorias, rico em fibras, pobre em sódio etc. A indústria de alimentos, assim como toda a cadeia agroalimentar vem acompanhando esse maior interesse por parte do consumidor. Assim, é de extrema relevância que as decisões de marketing estejam apoiadas nas premissas do mercado, sob pena de se praticar ótimas ações mercadológicas para públicos errados ou de fácil resposta para os concorrentes, sob risco de... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Composto mercadológico; Estratégias; Fecularia; Cassava starch industry; Marketing mix; Strategies; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/109801 |
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| Lourenzani, Wagner Luiz; Queiroz, Timoteo Ramos; Souza Filho, Hildo Meirelles de. |
| The evaluation of the performance of rural enterprises is usually based on financial and productive factors. Indicators related to personal and family aims are rarely considered under such perspectives. In this context, this research proposes a systemic model for managing family farming. The conceptual model reveals, by using financial and non-financial performance indicators, the interaction of family needs and the production and financial oriented approaches that occur in this type of business. Farm Management, System Thinking and Balanced Scorecard were the theoretical guidelines of this work. Based on the theory and on the empirical study carried out, it was possible to identify the key variables, and their inter-relations, that affect rural enterprise... |
| Tipo: Journal Article |
Palavras-chave: Farm management; Balanced scorecard; Family based agriculture; System thinking.. |
| Ano: 2008 |
URL: http://purl.umn.edu/48445 |
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| Souza Filho, Hildo Meirelles de; Lourenzani, Wagner Luiz; Queiroz, Timoteo Ramos. |
| The present paper aims to propose an analysis and relation methodology of financial perspective, the customer perspective, the internal process perspective and the learning and growth perspective, in the same way as treated for Balanced Scorecard (BSC). The innovation, in this sense, is the treatment of all these factors together, searching to identify the cause-effect relations. Such instrument provides the understanding of all factors together that affect in the company result. Thus, the rural managers have a map to make their business decisions. Moreover, another factor that must be detached is the idiosyncrasies of rural firms, and specifically from smallholder farms. These factors are among others, the presence of family works, small scale, and family... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Farm Management. |
| Ano: 2005 |
URL: http://purl.umn.edu/24263 |
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