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| Schmitz, John D.; Menkhaus, Dale J.; Whipple, Glen D.; Hoffman, Elizabeth; Field, Ray A.. |
| The purpose of this study was to identify how consumer perceptions of selected attributes of beef steaks, individual consumer demographics and perceived changes in purchases of substitute meats affect willingness-to-pay for beef rib-eye steaks in the traditional overwrapped styrofoam tray and vacuum skin packages. A laboratory auction was used to obtain willingness-to-pay data. The results suggest that health related factors, particularly the concern regarding cholesterol, reduced the willingness-to-pay for beef rib-eye steaks, regardless of package type. For the vacuum skin package to be successful, information about the package is necessary, along with providing a consistent and quality product, particularly with respect to trim. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1993 |
URL: http://purl.umn.edu/27570 |
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| Capps, Oral, Jr.; Schmitz, John D.. |
| This analysis indicates that generic advertising expenditures, ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988. Generally, the results from this study are in agreement with previous research efforts which suggest that generic advertising can increase the demand for fluid milk. Importantly, in this analysis, the impacts of television and radio advertising have been effectively disentangled. Television advertising generates a response that wears off more quickly than radio advertising. Also, the long-run effect of radio advertising is bout 1.75 times greater than the long-run effect of television advertising. |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Marketing. |
| Ano: 1991 |
URL: http://purl.umn.edu/30043 |
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| Schmitz, John D.; Nayga, Rodolfo M., Jr.. |
| Retail food demand studies are becoming increasingly concerned with the role of nutrition and health, yet consumer perceptions and attitudes are often ignored. The purpose of this pilot study is to determine consumer perceptions involving nutrition levels for selected foods. The influence of demographics and information about nutrition and health on perceptions toward meat items are determined. Results generally indicate that consumer perceptions toward fat and cholesterol levels in meats are based on the comparison of animal sources, not the comparison of individual cuts or preparation techniques. Recent efforts in the study of retail food demand have moved toward the role of nutrition and health. Several attempts have been made to measure the role that... |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 1991 |
URL: http://purl.umn.edu/27613 |
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