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| Lloyd, James W.; Leeper, Delta; Donovan, Debra; Camara, Youssouf; Smith, Steven G.. |
| Prices are a key determinant of financial performance for virtually any business in either the public or private sector, and the Veterinary Teaching Hospital at Michigan State University (MSU-VTH) offers no exception. To achieve consistent success, it is critical that a business understands the prevailing conditions in the marketplace when setting prices for its goods and services. Important issues to address include: 1. What are the prices of similar goods and services produced by other firms? 2. How important is price as a choice factor when customers select a source of these goods and services? 3. How do staff members view prices at the point-of-sale? 4. How are prices determined? These questions are especially crucial in small businesses such as... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2001 |
URL: http://purl.umn.edu/11552 |
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