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	Provedor de dados AgEcon (2) Autor Szakal, Zoltan (2) Karpati, Laszlo (1) Palavra-chave Food Consumption/Nutrition/Food Safety (2) Agricultural and Food Policy (1) Cluster Analyses (1) Consumer behaviour (1) Dessert wine market (1) Factor Analyses (1) Food Security and Poverty (1) Institutional and Behavioral Economics (1) Market segmentation (1) Marketing (1) Marketing Characteristics (1) Research Methods/ Statistical Methods (1) Specialities (1) Tokaj Wine (1) Wine marketing (1) Mais... Tipo do documento Journal Article (2) Ano 2009 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última MARKETING CHARACTERISTICS OF TOKAJWINE SPECIALITIES BASED ON FACTOR AND CLUSTER ANALYSES AgEcon Karpati, Laszlo; Szakal, Zoltan. The marketing kind of analysis in the domestic and international markets of Tokaj’s wine speciality has not happened yet. The present research scientific method supportedly defines the consumers of Tokaj’s wine speciality and it determinates the overlay receipt. The basis of the questionnaire research at the wine consumers cirlce is a representative sample of 1179 people. It confirms the truthfulness with factos and cluster dissection. On the hungarian market 5 sections can be devided, which has been determined by the earning category, the wine savvy and the referene price interval. TokajWine Specialities named “late vintage” are also available. This name can be confusing for the consumer, some do not understand in what they differ from other Tokaj Wine... Tipo: Journal Article Palavras-chave: Marketing Characteristics; Tokaj Wine; Specialities; Factor Analyses; Cluster Analyses; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty. Ano: 2009 URL: http://purl.umn.edu/53552 A wine market and marketing analysis of Wine Specialities from the Tokaj-Hegyalja Wine District AgEcon Szakal, Zoltan. Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing strategy, one needs market information that adequately shows the current situation and trends. During my research, I carried out segmentation for Tokaj Wine Specialities consumers and illustrated the correlations with statistical methods. My research covered the North-Alföld Region and Budapest. I performed a reliability test on the research databases and demonstrated that the areal data set can be integrated. My hypotheses findings also constitute new research. Tipo: Journal Article Palavras-chave: Wine marketing; Dessert wine market; Market segmentation; Consumer behaviour; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods. Ano: 2009 URL: http://purl.umn.edu/49195 Registros recuperados: 2 Primeira ... 1 ... Última

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