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	Provedor de dados AgEcon (1) Autor Sottomayor, Miguel (1) Souza Monteiro, Diogo M. (1) Teixeira, Mario Sergio (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Community/Rural/Urban Development (1) Food Consumption/Nutrition/Food Safety (1) Labor and Human Capital (1) Nested names (1) Olive oil (1) Valuation. (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Valuing nested names in the Portuguese olive oil market: An exploratory study AgEcon Sottomayor, Miguel; Souza Monteiro, Diogo M.; Teixeira, Mario Sergio. The Portuguese olive oil market had a remarkable development in recent years. Production is rising steadily is response to a EU program supporting a renewal of olive groves. Moreover there is a proliferation of national brands and private labels. These are often associated to regional collective labels or to organic production. The aim of our research is to determine how consumers value these nested names or co-brands. We conducted a pilot survey on a convenience sample of 103 consumers in the Oporto and Lisbon metropolitan areas as well in a rural area. Our results reveal some contradictions, for instance while origin is an important purchasing criteria, few PDO olive oils are recognized. Moreover, only 25% of respondents identify organic olive oils sold... Tipo: Conference Paper or Presentation Palavras-chave: Olive oil; Nested names; Valuation.; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Labor and Human Capital. Ano: 2010 URL: http://purl.umn.edu/95233 Registros recuperados: 1 Primeira ... 1 ... Última

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