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Registros recuperados: 31
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Estimating Consumer Willingness to Pay for Country-of-Origin Labeling AgEcon
Loureiro, Maria L.; Umberger, Wendy J..
Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to an increase of 38% and 58%, respectively, over the initial given price.
Tipo: Journal Article Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Dichotomous choice; Willingness to pay; Consumer/Household Economics.
Ano: 2003 URL: http://purl.umn.edu/31091
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Using Best-Worst Scaling to Determine Market Channel Choice by Small Farmers in Indonesia AgEcon
Umberger, Wendy J.; Stringer, Randy; Mueller, Simone C..
A household survey and a novel Best-Worst scaling method are used to examine the relative importance of various buyer characteristics to small potato farmers in Indonesia. A Latent Class Cluster Analysis is used explore whether producers’ utilities for marketing channels are heterogeneous. For the aggregate sample, the attributes related to the buyer providing immediate cash payment, a price premium and always following through on their commitment to buy their potatoes were the three most important attributes. The results of the Latent Class Cluster Analysis found four unique classes or segments of producers, each with distinct utilities for buyer characteristics and interesting differences socio-demographic characteristics. The largest segment (44%) was...
Tipo: Conference Paper or Presentation Palavras-chave: Best-Worst Scaling; Latent Class Cluster Analysis; Marketing channel choice; Indonesia; Potato farmers; Small farmers; Marketing.
Ano: 2010 URL: http://purl.umn.edu/90853
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Ranchers Diverse in Their Drought Management Strategies AgEcon
Bastian, Christopher T.; Mooney, Sian; Nagler, Amy M.; Hewlett, John P.; Paisley, Steven I.; Smith, Michael A.; Frasier, W. Marshall; Umberger, Wendy J..
Tipo: Journal Article Palavras-chave: Farm Management; Livestock Production/Industries.
Ano: 2006 URL: http://purl.umn.edu/92871
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Building producer loyalty in Malaysia's fresh milk supply chain AgEcon
Boniface, Bonaventure; Gyau, Amos; Stringer, Randy; Umberger, Wendy J..
The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model using AMOS 17.0 software. The results show that whereas timely and collaborative communication, price satisfaction and cultural fit influence positively suppliers’ contractual and competence trust in their buyers, power dependency negatively influences competence trust. Furthermore, suppliers’ trust in their buyers will eventually lead to loyalty. The principal implication is that milk processors and other buyers need to engage in collaborative communication with the...
Tipo: Journal Article Palavras-chave: Dairy; Malaysia; Customer base; Competence trust; Suppliers trust; Collaborative communication; Agribusiness; Agricultural and Food Policy; Farm Management; Industrial Organization; Institutional and Behavioral Economics; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/ Statistical Methods; Teaching/Communication/Extension/Profession.
Ano: 2010 URL: http://purl.umn.edu/114423
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SUPPLY CHAIN COORDINATION: A CASE STUDY OF VEGETABLE GROWERS IN COLORADO AgEcon
Hine, Susan E.; Umberger, Wendy J..
Small agricultural producers around the country are finding it increasingly difficult to remain competitive in a market place dominated by the consolidation of agricultural production. This consolidation has had a serious impact on vegetable growers in northeastern Colorado who have recently banded together to form a cooperative in the hopes that they would be in a better position to market their vegetables. This paper discusses the results of the market and feasibility study. Section I provides a review of the literature on vertical coordination. Section II details the analysis of the fresh and processed vegetable market. Section III then provides a discussion of the processing feasibility study and addresses the importance of incorporating knowledge...
Tipo: Conference Paper or Presentation Palavras-chave: Industrial Organization.
Ano: 2002 URL: http://purl.umn.edu/16609
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The Potential for Canadian Branded Beef Steaks in the U.S. Market: Results from an Experimental Auction AgEcon
Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R..
The economic health of the Canadian beef industry is dependent upon exports. The U.S. market is the largest export market (over 70 percent of export volume) for Canadian beef. Imports of Canadian beef are equivalent to only about 4 percent of domestic U.S. production; however, many U.S. producers believe imports are having a negative impact on the market for domestic beef. They are disturbed that imported beef sold in the United States is not differentiated from domestic beef. The U.S. Congress passed legislation included in the 2002 U.S. Farm Bill creating a mandatory country-of-origin labeling (COOL) program for beef. The Canadian beef industry has viewed U.S. efforts to establish mandatory COOL as potentially having a negative effect on the market for...
Tipo: Journal Article Palavras-chave: International Relations/Trade; Marketing.
Ano: 2007 URL: http://purl.umn.edu/46433
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Assessing Consumer Preferences for Country-of-Origin Labeling AgEcon
Loureiro, Maria L.; Umberger, Wendy J..
In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meats as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers...
Tipo: Journal Article Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Dichotomous choice; Willingness to pay; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; D12; Q13.
Ano: 2005 URL: http://purl.umn.edu/43712
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THE VALUE OF BEEF FLAVOR: CONSUMER WILLINGNESS-TO-PAY FOR MARBLING IN BEEF STEAKS AgEcon
Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Kllinger, Karen M..
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2000 URL: http://purl.umn.edu/36397
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Is Presentation Everything? Using Visual Presentation of Attributes in Discrete Choice Experiments to Measure the Relative Importance of Intrinsic and Extrinsic Beef Attributes AgEcon
Umberger, Wendy J.; Mueller, Simone C..
A unique discrete choice experiment (DCE) is used to estimate the relative importance of quality attributes to Australian beef consumers. In the DCE, consumers choose their preferred beef steaks from options varying in a large number of intrinsic (marbling and fat trim) and extrinsic/credence (brand, health, forage, meat standards/quality, and production and process claims) attributes. This study is the only known DCE to present these attributes to consumers visually – in a manner that more realistically simulates the retail choice scenario for beef and allows us to evaluate the relative importance of attributes that consumers use both consciously and unconsciously when making product choices. Respondents’ beef choices were analyzed using a latent class...
Tipo: Conference Paper or Presentation Palavras-chave: Discrete choice experiment; Visual attribute presentation; Willingness to pay; Beef; Extrinsic attributes; Food labeling; Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies.
Ano: 2010 URL: http://purl.umn.edu/61856
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THE CHARACTERISTICS AFFECTING CONSUMERS' PERCEPTIONS AND PREFERENCES FOR UNITED STATES VERSUS IMPORTED BEEF AgEcon
Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Sitz, Bethany M..
In 2002, consumers from Chicago and Denver participated in an experimental auction and taste panel to elicit willingness to pay for beef originating from the United States, Australia and Canada. Approximately 69% of the consumers were willing to pay a premium of 19% more for a “Guaranteed U.S” steak than for an unlabeled steak. When comparing consumers’ taste preferences for beef originating from various countries of origin, it appears that a segment of the population prefers the taste and is willing to pay a premium for beef originating from Australia. A larger segment of the experimental population, 34% of the consumers, preferred the taste and was willing to pay a premium for the Canadian steak. However, on average, consumers were willing to pay...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2003 URL: http://purl.umn.edu/16606
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“Pick the Tick” The Impact of Health Endorsements on Consumers’ Food Choices AgEcon
Mueller, Simone C.; Umberger, Wendy J..
To determine the efficiency of health-related endorsements in influencing consumer choice we report findings from two separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality and production-related attributes, the beef and seafood products also displayed a health endorsement: the Australian National Heart Foundation “Pick the Tick” certification. Another, more recently introduced health claim, “2 Serves a Week” was also included in the seafood experiment. Consumer awareness of the “Pick the Tick” certification was higher than any other extrinsic claim considered in the experiments. Furthermore, in both experiments, “Pick the Tick” had the highest impact and value relative to other...
Tipo: Conference Paper or Presentation Palavras-chave: Health claims; Food labelling; Discrete choice experiment; Beef; Seafood; Visual presentation; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D12; I12; Q18.
Ano: 2010 URL: http://purl.umn.edu/116436
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FARMER-TRADER RELATIONSHIPS IN THE INDONESIAN CHILLI MARKETS: THE ROLE OF RELATIONSHIP QUALITY IN MODERN AND TRADITIONAL SUPPLY CHAINS AgEcon
Sahara; Gyau, Amos; Stringer, Randy; Umberger, Wendy J..
A decade of strong economic growth, rapid urbanization and liberalization of foreign direct investment (FDI) are transforming Indonesia’s food retail sector. Modern retail markets are reorganizing how food chains operate: requiring product homogeneity, grading, sorting, packaging, and supply consistency. Current literature suggests that improving relationship quality among food chain actors enhances efficiency. In Indonesia, chillies are a priority crop commonly produced by small holders and like many other cash crops several farmer-trader issues emerging in chilli supply chains. This paper attempts to segment chilli farmers according to their perception of the relationship quality with their buyers. Data was collected through a survey of 602 chilli...
Tipo: Conference Paper or Presentation Palavras-chave: Farmer-trader relationships; Relationship quality; Cluster analysis; Community/Rural/Urban Development.
Ano: 2011 URL: http://purl.umn.edu/100706
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Are Consumers Indeed Misled? Congruency in Consumers' Attitudes towards Wine Labeling Information versus Revealed Preferences from a Choice Experiment AgEcon
Mueller, Simone C.; Umberger, Wendy J..
Please Contact Authors for Updated Version before Citing
Tipo: Conference Paper or Presentation Palavras-chave: Discrete choice experiment vs. attitude measurement; Food labeling; Willingness to pay; Consumers; Wine; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2010 URL: http://purl.umn.edu/61331
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A Cluster Analysis of Natural Beef Product Consumers by Shopping Behavior, Importance of Production Attributes, and Demographics AgEcon
Ziehl, Amanda; Thilmany, Dawn D.; Umberger, Wendy J..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/26757
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PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM AgEcon
Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; Griffith, Garry R.; Umberger, Wendy J..
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.
Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Branding; Australian beef marketing system; Livestock Production/Industries; Marketing.
Ano: 2008 URL: http://purl.umn.edu/5993
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Will Consumers Pay a Premium for Country-of-Origin Labeled Meat? AgEcon
Umberger, Wendy J..
Tipo: Journal Article Palavras-chave: International Relations/Trade; Livestock Production/Industries.
Ano: 2004 URL: http://purl.umn.edu/93391
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CONSUMER PREFERENCE FOR DOMESTIC VERSUS INTERNATIONAL BEEF STEAKS AgEcon
Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.; Killinger, Karen M..
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis.
Ano: 2000 URL: http://purl.umn.edu/36385
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BASIS VARIABILITY ON THE FEEDER CATTLE CONTRACT VERSUS THE FAILED STOCKER CONTRACT AgEcon
Perversi, Sebastian; Feuz, Dillon M.; Umberger, Wendy J..
Basis variability is compared across markets, over time, between stocker and feeder cattle and the impact of market volume is determined. Variability was significantly greater with the Stocker contract. Volume varied seasonally by market. Increased market volume significantly reduced basis variability. Increased variability in market volume significantly increased basis variability.
Tipo: Conference Paper or Presentation Palavras-chave: Livestock Production/Industries.
Ano: 2002 URL: http://purl.umn.edu/36592
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Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes AgEcon
Umberger, Wendy J.; Calkins, Chris R..
In 2007, consumer focus groups and online surveys using choice sets were conducted to examine South Korean’s perceptions of and willingness-to-pay for Australian, U.S. and domestic beef. Consumers indicated higher positive perceptions of Australian beef than of U.S. beef, particularly in the area of environmentally friendly, cleanliness, standards and credibility; and thus Korean consumers discount Australian beef less than U.S. beef relative to domestic beef. The U.S. industry could improve perceptions and their country-image by providing Korean consumers with promotional material pointing out that U.S. beef production systems are comparable to competitors’ in terms of “environmental-friendliness” and other quality attributes.
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/6172
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SURVIVING AND THRIVING THROUGH DIRECT FARM MARKETING AgEcon
Tronstad, Russell; Lev, Larry; Umberger, Wendy J..
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 2003 URL: http://purl.umn.edu/27968
Registros recuperados: 31
Primeira ... 12 ... Última
 

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