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Registros recuperados: 10
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Smarter Lunchrooms: Using Behavioral Economics to Improve Meal Selection AgEcon
Just, David R.; Wansink, Brian.
Outstanding Choices Article Award, 2010
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/94315
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A marketing-finance approach linking contracts in agricultural channels to shareholder value AgEcon
Pennings, Joost M.E.; Wansink, Brian; Hoffmann, Arvid O.I..
A conceptual marketing-finance framework is proposed which links channel contracting in agriculture and the use of financial facilitating services (e.g., financial derivatives) to (shareholder) value creation. The framework complements existing literature by explicitly including channel contract relationships as market-based assets that can be managed to reduce cash flow volatility and hence increase shareholder value. We show how financial facilitating services (e.g., derivatives) can be used to complement the cash flows components of channel contract relationships thereby further reducing the risk adjusted cost of capital and improving shareholder value. In a field study of producers, wholesalers, and processors, in the potato and meat industry the...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing-finance; Agricultural marketing strategy; Decision-making; Channels; Agribusiness; Agricultural Finance.
Ano: 2011 URL: http://purl.umn.edu/114785
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Biosecurity, Terrorism, and Food Consumption Behavior: Using Experimental Psychology to Analyze Choices Involving Fear AgEcon
Just, David R.; Wansink, Brian; Turvey, Calum G..
How would a possible food safety scare influence food consumption? Using techniques from experimental psychology, a study of 103 lunchtime participants suggests that a food scare--avian influenza--would decrease consumption of the affected food by 17% if the subjects believed it was naturally occurring, and by 26% if they believed it was the result of terrorism. While individual consumption decreased, very few eliminated all consumption of the affected food. We argue that experimental psychology is essential when attempting to study behavior in food safety where hypothetical scenarios and surveys would not capture the emotional nature of the response.
Tipo: Journal Article Palavras-chave: Avian influenza; Experimental psychology; Food safety; Terrorism; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty.
Ano: 2009 URL: http://purl.umn.edu/50085
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Behavioral Economic Concepts To Encourage Healthy Eating in School Cafeterias: Experiments and Lessons From College Students AgEcon
Just, David R.; Wansink, Brian; Mancino, Lisa; Guthrie, Joanne F..
Changing small factors that influence consumer choice may lead to healthier eating within controlled settings, such as school cafeterias. This report describes a behavioral experiment in a college cafeteria to assess the effects of various payment options and menu selection methods on food choices. The results indicate that payment options, such as cash or debit cards, can significantly affect food choices. College students using a card that prepaid only for healthful foods made more nutritious choices than students using either cash or general debit cards. How and when individuals select their food can also influence food choices. College students who preselected their meals from a menu board made significantly different food choices than students who...
Tipo: Report Palavras-chave: Behavioral economics; Healthy eating; Diet quality; Food choices; School meal programs; Experimental economics; ERS; USDA.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics; Teaching/Communication/Extension/Profession.
Ano: 2008 URL: http://purl.umn.edu/56489
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HOW SOY LABELING INFLUENCES PREFERENCE AND TASTE AgEcon
Wansink, Brian; Park, Sea Bum; Sonka, Steven T.; Morganosky, Michelle A..
Using a “Phantom Ingredient” taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package described the taste more grainy, less flavorful, and as having a strong aftertaste compared to those who ate the product but saw no soy label. Yet, while putting “soy” on a package negatively influenced taste-conscious consumers, when combined with a health claim, it improved attitudes among consumers who are health-conscious, natural food lovers, or dieters. Our results and discussion provide better direction for researchers who work with ingredient labeling as well as...
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2000 URL: http://purl.umn.edu/34571
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Total Lunchroom Makeovers: Using the Principle of Asymmetric Paternalism to Address New School Lunchroom Guidelines AgEcon
Hanks, Andrew S.; Just, David R.; Wansink, Brian.
A key goal of the Healthy, Hungry-Free Kids Act of 2010 is to ensure that children have access to healthy foods in schools. While the new policy mandates that healthy items must be included on the lunch line—and even that children must take certain foods—there is concern both over whether children will choose to eat the healthier fare, and what the ultimate cost may be to schools that comply. We propose a series of behavioral nudges–the total lunchroom makeover–that may help lead children to make healthier choices at little cost the schools in accordance with the goals of the new legislation.. We report the results from a field experiment in which a series of nudges lead to significant increases in the consumption of fruits and vegetables—a substantive...
Tipo: Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/123388
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EXPIRATION DATES AND STIGMA: WHY DON’T WE OBSERVE HEDONIC MARKETS FOR PERISHABLE PRODUCTS? AgEcon
Kerley, Deborah; Messer, Kent D.; Wansink, Brian; Kaiser, Harry M.; Schulze, William D..
Consumers indicate on surveys that price and freshness are important to their purchase decisions. If this is true, then why don’t retailers sell milk differentiated by the date it was pasteurized or why are meats not displayed with several different prices based on time since butchering? Our experimental results suggest that the addition of an expiration date led consumers to consider milk to have a consistent level of freshness until the expiration date in contrast to them assuming a more linear decline. Our findings indicate that expiration dating substantially alters consumers’ beliefs on milks’ freshness and potentially enhances firms’ profits.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/6547
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Could Behavioral Economics Help Improve Diet Quality for Nutrition Assistance Program Participants? AgEcon
Just, David R.; Mancino, Lisa; Wansink, Brian.
Findings from behavioral and psychological studies indicate that people regularly and predictably behave in ways that contradict some standard assumptions of economic analysis. Recognizing that consumption choices are determined by factors other than prices, income, and information illuminates a broad array of strategies to influence consumers’ food choices. These strategies expand the list of possible ideas for improving the diet quality and health of participants in the U.S. Department of Agriculture’s (USDA) Food Stamp Program; the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC); and the National School Lunch and School Breakfast Programs.
Tipo: Report Palavras-chave: Behavioral economics; Food consumption; Obesity; Food stamps; National School Lunch Program; Nutrition assistance; WIC; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Institutional and Behavioral Economics.
Ano: 2007 URL: http://purl.umn.edu/6391
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Confirmatory Bias under Food-Borne Risk: A Lab Experiment AgEcon
Cao, Ying; Just, David R.; Wansink, Brian.
An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian Influenza (AI). Results showed that people decreased the consumption when facing ambiguous signals regarding the food quality, but would not cease to eat altogether. Due to a taste of consistency, participants updated their risk perceptions and judgments based on their eating behaviors. The more chicken individuals ate the more favorably they tended to rate the food, suggesting confirmatory bias. Even though consumers with previous experience could pick up signals faster,...
Tipo: Conference Paper or Presentation Palavras-chave: Cognitive Dissonance; Confirmation Bias; Self-compliance; Justification; Agricultural and Food Policy; Consumer/Household Economics; Food Security and Poverty; Health Economics and Policy; Institutional and Behavioral Economics; Marketing; Risk and Uncertainty; D03; D12; D83; Q18.
Ano: 2010 URL: http://purl.umn.edu/61312
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Trigger Foods: The Influence of “Irrelevant” Alternatives in School Lunchrooms AgEcon
Hanks, Andrew S.; Just, David R.; Wansink, Brian.
Rational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selected—-often referred to as “independence of irrelevant alternatives.” We show that such seemingly irrelevant alternatives influence choice in a school lunch setting. In these lunchrooms, we provide evidence that the presence of specific side dishes-—trigger foods-—can strongly increase the sales of unhealthy à la carte options, even when the trigger foods are not selected. This behavioral anomaly can be exploited to lead children to healthier choices. We also offer a method that can be used to identify such foods.
Tipo: Article Palavras-chave: Independence of irrelevant alternatives; Linear probability model; Child nutrition programs; Food selection; À la carte item; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics.
Ano: 2012 URL: http://purl.umn.edu/123318
Registros recuperados: 10
Primeira ... 1 ... Última
 

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