| The Brazilian organic market has been growing year by year, and it is important for the country because its production system preserves the environment, besides creating employments and income for rural workers. For this, it is necessary that these producers define ways of competing in the market, focusing on aspects that really add value to the clients. The objective of this research was to investigate, based on the rural producer’s perceptions, factors which affect the competition in the production of organic foodstuffs in the state of Rio Grande do Norte. This study can be classified as an applied research study, with descriptive objective and quantitative approach. The instrument used was the form, which aimed to research on the producers of organic... |
