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Erdem, Seda; Rigby, Dan. |
This research locates a series of risks or hazards within a framework characterised by the level of control respondents believe they have over the risks, and the level of worry the risks prompt. It does this for a set of both food and non-food risks. The means by which this is done is novel, and differs from past risk perception analyses in that it questions people directly regarding their relative assessments of the levels of control and worry over the risks presented. The cognitive burden associated with people ranking and scaling items in large sets is notoriously heavy, so this study uses an elicitation method designed to make the process intuitive and cognitively manageable for respondents. The substantive analysis of the risk perceptions has four... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Best-worst scaling; Risk; Perception; Novel technology; E. coli; UK; Risk and Uncertainty. |
Ano: 2011 |
URL: http://purl.umn.edu/108790 |
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