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| Gameiro, Augusto Hauber; Gameiro, Mariana Bombo Perozzi. |
| Despite the well-known idea that rice is a commodity and thus it is unlikely to be differentiated, there is a large number of rice products available in the retail market, with different classification, standards, packages, brands etc. It can be observed significant variation in their prices, considering the brands, manufacturers, stores and also when the same product is considered in a short interval of time. Before these findings, we asked what the effects of rice purchasing strategies are over consumers’ expenditures. This paper proposes a mathematical model to simulate the decision process of rice purchasing by consumers with different preferences, in front of products available in supermarkets in a city of Sao Paulo state and another in Rio Grande do... |
| Tipo: Journal Article |
Palavras-chave: Rice; Brand; Retail; Preference; Consumer.; Agribusiness; D12.. |
| Ano: 2008 |
URL: http://purl.umn.edu/61196 |
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| Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim. |
| This paper develops an original framework to better understand the interaction between the development of brands and the quality of raw materials. We consider different levels of consumer trust for a brand and we examine the incentive for firms to improve the quality of a processed product by requiring that upstream suppliers adopt a private standard. In contrast to previous literature, the incentive for firms to develop a more stringent private standard may increase with the level of the regulated minimum quality standard. Moreover, the creation of a private standard can reduce the risk of consumer dissatisfaction while increasing the marketed quantity. Unexpected positive effects of a reinforcement of the minimum quality standard may arise, in the sense... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Minimum Quality Standard; Brand; Vertical relationship; Agribusiness. |
| Ano: 2008 |
URL: http://purl.umn.edu/43865 |
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| Yang, Xiang-dong; Bai, Ding; Bian, Zi-quan. |
| Firstly, it is briefly introduced that Guangxi characteristic economic agricultural products are currently characterized by typical regional features and strong competitiveness. Then, Guilin is taken as an example, the problems existing in constructing the supply chain and brand of Guilin characteristic economic agricultural products are pointed out after the analysis of its current situations, the problems include weak agricultural production infrastructure, weak deep products processing capacity, low modernization level of storage and transportation as well as short of fixed marketing channels; meanwhile, brand construction faces the problems of little top brands and few differentiated products. Finally, some measures are proposed to solve these problems... |
| Tipo: Journal Article |
Palavras-chave: Guangxi; Characteristic economic agricultural products; Brand; Supply chain; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93650 |
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| Agarwal, Sanjeev; Barone, Michael J.. |
| Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such "geographical indications" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based on the history, tradition, and folklore in a region. In this paper we describe the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using GI branding strategies. We also focus on trademark issues germane to a company's ability to (1) adopt GI-based trademarks as a means of gaining a competitive advantage and (2) protect the rights associated... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Brand; Branding; Commodity marketing; Generic brand; Geographic identity; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/18691 |
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