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	Provedor de dados AgEcon (1) Autor Grebitus, Carola (1) Hartmann, Monika (1) Langen, Nina (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Cause‐related Marketing (1) Donations efficiency (1) Food Consumption/Nutrition/Food Safety (1) Institutional and Behavioral Economics (1) Marketing (1) Research Methods/ Statistical Methods (1) Transparent labelling (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Is there Need for more Transparency and Efficiency in Cause‐related Marketing AgEcon Langen, Nina; Grebitus, Carola; Hartmann, Monika. “Growing awareness among consumers about sustainability issues ‐ ranging from recycling to fair wages for workers ‐ are starting to shape consumer buying patterns” (Partos 2009). Especially for conscious consumers ethical and sustainable consumption are becoming mainstream. With regard to ethical consumption the popularity is shown for instance by a growing relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product purchase leads to target‐oriented donations regarding a designated cause – promoted on the product by label. However, research reveals that German consumers are sceptic with regard to the amount of money spent and have doubts towards unselfish motives of firms. At present little... Tipo: Conference Paper or Presentation Palavras-chave: Cause‐related Marketing; Donations efficiency; Transparent labelling; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods. Ano: 2010 URL: http://purl.umn.edu/100467 Registros recuperados: 1 Primeira ... 1 ... Última

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