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| Cicia, Gianni; Del Giudice, Teresa; Ramunno, Ilaria; Tagliafierro, Carolina. |
| Recently, Italian agriculture has been widely characterised by the increasing number of farms and land converting to organic farming. In the slow process of shifting from a "niche" to a broader consumption in the organic products market deep differences between conventional and organic production, distribution and consumption became evident. In such a context, the consumer's behaviour about organic products analysis transpires to be complex as it involves either social - economic and psychographic characteristics. In order to address this issue a research has been carried out in two steps: in the first one, a qualitative analysis step, 45 consumer s of organic products were interviewed by phone using laddering techniques; then, in the second quantitative... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Organic products; Preference analysis; Laddering interviews; Choice model; Demand and Price Analysis. |
| Ano: 2006 |
URL: http://purl.umn.edu/10057 |
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